whatt.io and Lostboyslab are sister companies at the forefront of circular manufacturing and digital product innovation. whatt.io, a technology platform, leads the Digital Product Passport (DPP) movement with secure NFC-based authentication, AI interfaces, and blockchain-enabled traceability. Lostboyslab operates as the applied innovation lab and additive manufacturing hub, building autonomous microfactories that embed whatt.io’s technology into physical products. Together, they are creating a physical metaverse where real-world products are digitally connected, traceable, and built for a sustainable future.