🔎Case study: @mackmyrawhisky are together with @whatt.io transforming the traditional whisky experience into an interactive journey with the introduction of the Private Cask Whisky equipped with NFC tags and Digital Product Passport (DPP) 🌐🥃
The whisky enthusiast can unlock the story behind their bottle, enhancing the enjoyment and appreciation of the spirit and at the same time support sustainable practices - all in a single tap with a smartphone 🔄
Here is how we collaborated on a whatt.io Private Cask:
🥃Mackmyras Private Cask concept offers customers to customize their own blend - where they choose details such as cask’s strength, age, recipe, and maturation location.
➡️Every bottle in the Private Cask series is unique, mirrored in its individual DPP hosted by whatt.io. The history, images, and background information of each whisky are digitally stored, accessible through an NFC-equipped 3D printed badge necklace on each bottle.
🤳By tapping the printed badge necklace or case where NFC tags are incorporated it allows for additional interactions, such as re-ordering, accessing support, and discovering more information. It even opens up possibilities for the reuse of both the bottle and its protective case.
♻️The case is made of recycled tyre rubbers, locally sourced in Sweden, 3D printed and designed by @lostboyslab in Sweden.
This is to us the perfect blend to make a product even more unique, innovative, engaging, exclusive and sustainable in a modern world ✨
Come to us @whatt.io with your ideas and product and explore how you can give them a digital life 🤖