Amelia Adamo: Prime time women - a wealthy but invisible market

Amelia Adamo serves as Chief Publicist and Executive Publisher of Bonnier Tidskrifter AB. She is head of  the Amelia Publishing group (magazines Amelia, Tara and M-magasin). She has been the editor-in-chief of the magazines Amelia and Vecko-Revyn. Amelia is on the Board for KappAhl AB since 2004. She is also a Director of Bonnier Tidskrifter AB, Bonnier Mediauniversitet AB, Söders Media och PR Konsult AB, Sveriges Tidskrifer and SSRS Holding AB.

She has won the Swedish ”Great Journalist Award” twice. Adamo holds a B.A in social science from Stockholm University.

At the Women Buying Power Conference she will be talking about how to target the prime time women, the 55+, who form a virtually untapped market.