2021060301_newsletter_no88_en_01.pdf

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2021060301_newsletter_no88_en_01.pdf

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  • Helping Seniors Take on Active Lifestyles Yamaha Motor Newsletter (June 3, 2021 No. 88)

    Helping Seniors Take on Active Lifestyles Yamaha Motor Newsletter (June 3, 2021 No. 88)

    Yamaha Motor developed and released the world’s first electrically power-assisted bicycle (e-Bike) in 1993. At the time, it was the elderly that recognized the value and appeal of this revolutionary new product and purchased it, becoming early adopters. In Japan today, the number of seniors voluntarily relinquishing their driver’s licenses is on the rise, and e-Bikes are drawing greater attentio

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