Yamaha Motor Monthly Newsletter No.26(Feb. .2015) The Founder – Genichi Kawakami Part2

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Yamaha Motor Monthly Newsletter No.26(Feb. .2015) The Founder – Genichi Kawakami Part2

The Founder – Genichi Kawakami Part 2: The Origins of Yamaha’s Spirit of Challenge and the Mission to Create Kando* As we commemorate the company’s 60th anniversary this year with this second part of our feature on Yamaha Motor’s founding president, we look at Kawakami’s career achievements, character, and his “customer-first” commitment and interminable Spirit of Challenge.
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