A “Liquid Engine Component” Genuine Yamaha Oil -Yamaha Motor Monthly Newsletter（June.15, 2017 No.54)-

Genuine Yamaha Oil: Yamalube A “Liquid Engine Component” in All Yamaha Engines

By building products with a high standard of quality that move and inspire people, Yamaha Motor strives to offer value and Kando* that surpasses customer expectations and makes us a brand that people always look to for something new. To achieve this mission, Yamaha constantly works to raise customer satisfaction through aftersales services based on our 3S (Sales, Service, Spare parts) policy. This is especially so with products powered by engines like motorcycles and outboard motors, because regular maintenance is essential to keep them functioning and performing properly. In this issue, we introduce one of the expendable commodities customers are most familiar with for proper maintenance: Genuine Yamaha engine oil.

*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.

Yamaha Motor posted a video on its social media depicting how Genuine Yamaha engine oil is optimized to bring out the best possible performance of Yamaha engines used in all types of conditions and environments, and the video got over 80,000 views from around the world in the first month alone.