We are pleased to announce release of a new documentary movie, “There for That First Ride” on our corporate website.
Yamaha’s Parent-Child Motorcycle Class gives elementary school age children the opportunity to try riding a motorcycle together with their parents/guardians. The program first began back in the 1980s and is part of Yamaha’s efforts to promote riding safety. It aims to teach t
We are pleased to announce release of a new documentary movie, “Sharing Dreams.” on our corporate website.
>See the movie
The scene for this movie, the 15th in the series, is Australia.
Children’s dreams know no bounds. Their genuine aspiration becomes what drives them as they grow and mature under the watchful and caring eyes of their parents.
Zane Burchell has his eyes fixed
Yamaha Motor Co., Ltd. is proud to announce the six riders chosen for the first of two Yamaha VR46 Master Camp events to be held in 2017. The riders will take part in the third edition of the Master Camp rider training and development programme, run in cooperation with Valentino Rossi’s VR46 Riders Academy.
The eligible area for nominees for the highly-coveted spots on this year’s roster was e
Yamaha’s Endeavors in Motorsport
Furthering Technology and Skills While Sharing the Joy of Victory
The 2017 motorsport season got underway with the adventure that is the world-renowned Dakar Rally. This season, Yamaha Motor continues to field factory teams in series like the MotoGP World Championship and the Motocross World Championship’s MXGP class while working closely with its bases aroun
IWATA,December 26, 2016—Yamaha Motor Co., Ltd. (Tokyo: 7272) announces the December 26, 2016 global release of an epilogue installment to "Master of Torque," an original short entertainment anime series that began with its first episode released online in the spring of 2014 and ended with the final episode released in April 2016.
Like the previous installments of the anime, the epilogue has be
Yamaha Motor has released the ninth installment of its “Moving You” documentary movie series, called “Toughness. Protecting the Frontier.” The “Moving You” series introduces corporate activities aimed at Yamaha Motor’s corporate mission of “Kando* creation.”
Yamaha Motor announces the launch of the TOP CASE City 30 with its gradual release into each market from August. This new motorcycle accessory is designed for mounting on small-capacity motorcycles and commuters, and is a welcome addition to the TOP CASE City 50 and 39 versions already available.
Sales of the TOP CASE City 50 and 39 series began in Europe from 2012, and have steadily increased
Yamaha Motor Co., Ltd released a new corporate brand video on March 28, 2016.
https://youtu.be/gnue_vRY2HI
“Revs your Heart” is the brand slogan of the global Yamaha Motor group. Everybody used to get excited when discovering and experiencing new things as a child, and Yamaha Motor will continue to offer ways to experience that same wonderment and get your heart racing again.
Products fea
Yamaha has long worked in a variety of ways to instruct customers in the proper use of our products. These activities are now a part of the Yamaha Riding Academy (YRA) program run all over the world today for a wide range of product categories. In this issue, we focus on the motorcycle category as we introduce Yamaha’s efforts past and present to promote safety awareness.
