Debuting at EICMA in 2018 and already a 2020 winner of international design awards like the iF Design Award and Red Dot Award, the all-new Ténéré 700 is the latest addition to a long line of motorcycles that carry on Yamaha’s Spirit of Adventure, a value born and bolstered in the grueling Paris–Dakar Rally.
The development theme for the model had the project team return to those very roots,
Japan is an island nation blessed by abundant fishing grounds that dot the archipelago’s coasts, providing fresh catches that make their way not only to tables in the local communities, but also to major city centers like Tokyo and Osaka. To make such quick distribution of fresh seafood possible, Japan’s transport industry employs a number of innovative logistics methods.
In February 2020,
At Yamaha Motor, we employ a “theoretical-value-based production” system at our factories that analyzes every factor and work process involved in manufacturing our products. This is to systematically reduce wasted actions, eliminate inefficient steps, etc., and maximize the efficiency of work deemed to have true value.
However, if the people actually performing the work don’t fully understand
February 7, 2020 – The PETRONAS Yamaha Sepang Racing Team is excited to start its 2020 MotoGP World Championship campaign, with riders Franco Morbidelli and Fabio Quartararo unveiling their 2020 Yamaha YZR-M1 at the team’s home, Sepang International Circuit, on the eve of the official pre-season test at the world-renowned venue.
Franco and Fabio were joined by Team Principal and Sepang Inte
February 7, 2020—Yamaha Motor Co., Ltd. (Tokyo: 7272) is actively engaged in racing efforts all over the world under its three main principles of raising the value of the Yamaha brand, incorporating technologies and feedback from racing into our products, and promoting the healthy spread of motorcycle racing.
The results of those efforts in 2019 included Maverick Viñales placing 3rd overa
February 6, 2020 – The Monster Energy Yamaha MotoGP Team opened their garage doors at the Sepang International Circuit in Malaysia today to show the set-up for 2020. In the upcoming MotoGP season, the Yamaha Factory Racing MotoGP Team will again be competing with riders Maverick Viñales and Valentino Rossi and continue their close relationship with title sponsor Monster Energy Company.
The
Coming up with new and original ideas, leveraging outstanding technologies and creating heart-moving designs are what drive uniquely Yamaha Monozukuri (creating products with an emphasis on craftsmanship and excellence), but none of these values and approaches took shape overnight. Each was arrived at through countless repetitions of trial and error while taking on and overcoming numerous new c
January 30, 2020 – Yamaha is delighted to welcome back three-time MotoGP World Champion Jorge Lorenzo. He will join the Yamaha Factory Racing Test Team programme with the aim to boost MotoGP development during the 2020 season.
Yamaha Motor Co., Ltd. and Yamaha Motor Racing are delighted to announce that five-time World Champion and very successful Yamaha-rider Jorge Lorenzo will be reinforc
January 29, 2020 – Yamaha Motor Co., Ltd. announces that nine-time World Champion Valentino Rossi will ride his last full season as a Yamaha Factory Racing MotoGP Team rider in 2020. Following discussions together, Yamaha and Rossi have mutually agreed that the personal decision whether the Italian will remain an active rider in the MotoGP World Championship in 2021 will be taken mid-2020.
January 29, 2020 – Yamaha Motor Co., Ltd. is delighted to announce that the signing of Fabio Quartararo with the Yamaha Factory Racing MotoGP Team for the 2021 and 2022 season.
The Yamaha Factory Racing MotoGP Team are delighted to welcome Fabio Quartararo to their line-up for the 2021 and 2022 season.
Last year’s results showed that Quartararo is a unique talent and a rider with a bri
January 28, 2020 – Yamaha Motor Co., Ltd. is delighted to announce that Maverick Viñales has signed for two further years with the Yamaha Factory Racing MotoGP Team.
It is with great pleasure that Yamaha Motor Co., Ltd. confirm Maverick Viñales as one of the Yamaha Factory Racing MotoGP riders for the 2021 and 2022 MotoGP season.
Viñales has shown great riding, motivation, and consistency
We are pleased to announce release of a new documentary movie, “There for That First Ride” on our corporate website.
Yamaha’s Parent-Child Motorcycle Class gives elementary school age children the opportunity to try riding a motorcycle together with their parents/guardians. The program first began back in the 1980s and is part of Yamaha’s efforts to promote riding safety. It aims to teach t
