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  • ​Yamaha Motor Co., Ltd. Signs 2021 Contract Renewal with Valentino Rossi

    September 27, 2020 –Yamaha Motor Co., Ltd. is pleased to announce that it has signed a one-year renewal agreement with Grand Prix racing legend Valentino Rossi. Fans all over the world will be delighted to know that the nine-time World Champion will be participating in the 2021 MotoGP World Championship as a fully supported Factory Yamaha rider for the PETRONAS Yamaha Sepang Racing Team.
    Due to

  • #1 Dylan Ferrandis

    Dylan Ferrandis Wins Back-to-Back 250SX West Titles for Yamaha AMA Championship Three-peat

    June 23, 2020—On June 21, 2020 at the final round of the AMA 250SX West Championship held in Salt Lake City, Utah, Monster Energy/Star/Yamaha Racing’s Dylan Ferrandis finished 4th aboard his #1 plated YZ250F to clinch the 2020 championship for back-to-back titles. With Aaron Plessinger’s 2018 championship win, this marked a third consecutive title for Yamaha in the class.
    The AMA Supercro

  • #StayHome Diversions for Fun and Fitness   Yamaha Motor Newsletter (May 26, 2020 No. 81)

    #StayHome Diversions for Fun and Fitness Yamaha Motor Newsletter (May 26, 2020 No. 81)

    Around the world today, the coronavirus (COVID-19) pandemic has drastically affected people’s lives and brought illness and even death to countless victims. To stem the spread of the disease, numerous countries have asked or required people to stay home and avoid going out as much as possible.
    However, this unprecedented restriction of people’s freedom to go about their daily lives can defi

  • The Real Adventure – Chasing Dreams Beyond the Horizon    Yamaha Motor Newsletter (April 30, 2020  No. 80)

    The Real Adventure – Chasing Dreams Beyond the Horizon Yamaha Motor Newsletter (April 30, 2020 No. 80)

    Debuting at EICMA in 2018 and already a 2020 winner of international design awards like the iF Design Award and Red Dot Award, the all-new Ténéré 700 is the latest addition to a long line of motorcycles that carry on Yamaha’s Spirit of Adventure, a value born and bolstered in the grueling Paris–Dakar Rally.
    The development theme for the model had the project team return to those very roots,

  • Yamaha and Japan Airlines Complete First UAV Helicopter Delivery Trial    Yamaha Motor Newsletter (April 7, 2020  No. 79)

    Yamaha and Japan Airlines Complete First UAV Helicopter Delivery Trial   Yamaha Motor Newsletter (April 7, 2020 No. 79)

    Japan is an island nation blessed by abundant fishing grounds that dot the archipelago’s coasts, providing fresh catches that make their way not only to tables in the local communities, but also to major city centers like Tokyo and Osaka. To make such quick distribution of fresh seafood possible, Japan’s transport industry employs a number of innovative logistics methods.
    In February 2020,

  • Puzzle Lessons for Production Theory     Yamaha Motor Newsletter (March 9, 2020 No. 78)

    Puzzle Lessons for Production Theory Yamaha Motor Newsletter (March 9, 2020 No. 78)

    At Yamaha Motor, we employ a “theoretical-value-based production” system at our factories that analyzes every factor and work process involved in manufacturing our products. This is to systematically reduce wasted actions, eliminate inefficient steps, etc., and maximize the efficiency of work deemed to have true value.
    However, if the people actually performing the work don’t fully understand

  • PETRONAS Yamaha Sepang Racing Team Launch 2020 Campaign

    PETRONAS Yamaha Sepang Racing Team Launch 2020 Campaign

    February 7, 2020 – The PETRONAS Yamaha Sepang Racing Team is excited to start its 2020 MotoGP World Championship campaign, with riders Franco Morbidelli and Fabio Quartararo unveiling their 2020 Yamaha YZR-M1 at the team’s home, Sepang International Circuit, on the eve of the official pre-season test at the world-renowned venue.
    Franco and Fabio were joined by Team Principal and Sepang Inte

  • Introducing Yamaha’s Factory and Supported Teams and Riders for 2020

    Introducing Yamaha’s Factory and Supported Teams and Riders for 2020

    February 7, 2020—Yamaha Motor Co., Ltd. (Tokyo: 7272) is actively engaged in racing efforts all over the world under its three main principles of raising the value of the Yamaha brand, incorporating technologies and feedback from racing into our products, and promoting the healthy spread of motorcycle racing.
    The results of those efforts in 2019 included Maverick Viñales placing 3rd overa

  • Monster Energy Yamaha MotoGP Ready to Start 2020 Campaign

    Monster Energy Yamaha MotoGP Ready to Start 2020 Campaign

    February 6, 2020 – The Monster Energy Yamaha MotoGP Team opened their garage doors at the Sepang International Circuit in Malaysia today to show the set-up for 2020. In the upcoming MotoGP season, the Yamaha Factory Racing MotoGP Team will again be competing with riders Maverick Viñales and Valentino Rossi and continue their close relationship with title sponsor Monster Energy Company.
    The

  • Returning to the Water After 30 Years Yamaha Motor Newsletter (January 31, 2020 No. 77)

    Returning to the Water After 30 Years Yamaha Motor Newsletter (January 31, 2020 No. 77)

    Coming up with new and original ideas, leveraging outstanding technologies and creating heart-moving designs are what drive uniquely Yamaha Monozukuri (creating products with an emphasis on craftsmanship and excellence), but none of these values and approaches took shape overnight. Each was arrived at through countless repetitions of trial and error while taking on and overcoming numerous new c

  • Jorge Lorenzo to Strengthen Yamaha Factory Racing Test Team in 2020

    January 30, 2020 – Yamaha is delighted to welcome back three-time MotoGP World Champion Jorge Lorenzo. He will join the Yamaha Factory Racing Test Team programme with the aim to boost MotoGP development during the 2020 season.
    Yamaha Motor Co., Ltd. and Yamaha Motor Racing are delighted to announce that five-time World Champion and very successful Yamaha-rider Jorge Lorenzo will be reinforc

  • Yamaha and Valentino Rossi Agree to Take Time to Decide Future Plans

    January 29, 2020 – Yamaha Motor Co., Ltd. announces that nine-time World Champion Valentino Rossi will ride his last full season as a Yamaha Factory Racing MotoGP Team rider in 2020. Following discussions together, Yamaha and Rossi have mutually agreed that the personal decision whether the Italian will remain an active rider in the MotoGP World Championship in 2021 will be taken mid-2020.

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