Yamaha Motor developed and released the world’s first electrically power-assisted bicycle (e-Bike) in 1993. At the time, it was the elderly that recognized the value and appeal of this revolutionary new product and purchased it, becoming early adopters. In Japan today, the number of seniors voluntarily relinquishing their driver’s licenses is on the rise, and e-Bikes are drawing greater attentio
Yamaha Motor has developed the "YRFS (Yamaha Riding Feedback System)" that visualizes skills and provides feedback for the purpose of helping riders improve their riding ability, with the operation beginning at the safe riding awareness initiative, the YRA (Yamaha Riding Academy).
Starting with Japan, we plan to gradually introduce the program to riding instruction sites in countries such
May 10, 2021—The 2021 AMA Supercross Championship closed out the season in the 250SX class with the Dave Coombs Sr. 250SX East/West Showdown in Salt Lake City, Utah, USA. Monster Energy Star Yamaha Racing 250 Team riders Colt Nichols in the East division and Justin Cooper in the West division were both able to secure their first-ever championship wins on the YZ250F.
This is the first time
Within Yamaha Motor’s R&D departments exists an in-house initiative called “Evolving R&D,” commonly referred to internally as the “5% Rule.” Aimed at encouraging our engineers to think more independently toward our
Monozukuri, this initiative allows engineers to spend 5% of their working hours on their own research projects.
By applying themselves to their own R&D endeavors
March 11, 2021 - Yamaha Motor Co., Ltd. joined the premier series of motorcycle road racing in 1961, making 2021 our 60th anniversary in the Grand Prix World Championship. To mark the occasion, we revealed to the world a special YZR-M1 in commemorative 60th anniversary colours at MotoGP’s pre-season Official Test in Qatar ridden by Yamaha test rider Cal Crutchlow.
The livery adorning this YZ
At Yamaha Motor headquarters in Japan, a company parking lot was the stage for holding motorcycle riding lessons specifically for women employees. The idea behind this initiative is that having participants experience the fun of motorcycling firsthand will not only deepen their own understanding of and affinity for Yamaha products, but will also allow them to better understand what it is like fo
March 2, 2021 – Franco Morbidelli and Valentino Rossi unveil the PETRONAS Yamaha SRT 2021 Yamaha YZR-M1.
PETRONAS Yamaha Sepang Racing Team is excited to start its third season in the MotoGP World Championship campaign with riders Franco Morbidelli and Valentino Rossi showcasing their 2021 Yamaha YZR-M1 through a virtual launch today.
Franco and Valentino were introduced by Team Princ
February 19, 2021 – The racing history of Yamaha Motor Co., Ltd. began 10 days after the company was founded on July 1, 1955. Our first foray into international racing came in 1958 with an entry in the Catalina Grand Prix, and our first full Road Racing World Championship Grand Prix season followed in 1961. As such, the 2021 season marks our 60th anniversary of racing at the Grand Prix level.
February 16, 2021 – The Monster Energy Yamaha MotoGP team broadcast a virtual reality team presentation to officially open their 2021 campaign. The launch event’s theme #InItToWinIt echoes the mindset of a team spearheaded by two young and competitive riders, Maverick Viñales and Fabio Quartararo, ahead of the 2021 MotoGP World Championship kick-off in Qatar in March.
With this year markin
Today, Yamaha Motor is actively developing unmanned solutions to address a range of societal issues. Our strengths in this field stem from the record of results we forged from engaging in the personal mobility business as well as robotics from the late 1970s, and the considerable technological know-how acquired along the way.
At present, the labor shortages seen in the agricultural secto
Thanks to advances in virtual reality technology, today we are seeing its use spread to various fields, from day-to-day life to commerce and industry. However, this greater use of virtual reality (VR) equipment and headsets has also resulted in many reports of people suffering afterwards from symptoms similar to car-induced motion sickness. This has put the brakes on expanding the range of usage
At Yamaha Motor’s manufacturing and production sites, we revel in the challenge to create ever more beautiful and higher quality products as well as relish the search for real improvements and greater advances. We value our workplace culture that blends tradition with innovation, and see that our hard-won skills and proven technologies are handed down to the next generation.
Underpinning
