Press release -

Yamaha Motor Unveils Nickname Landmark at North Exit Square of New JR Mikuriya Station

IWATA, March 9, 2020 - Yamaha Motor Co., Ltd. (Tokyo: 7272) unveiled on March 7 a nickname landmark installed in the “Yamaha Motor Revs Circle” at the North Exit Square (for which it has acquired the naming rights) of the new Mikuriya Station (Iwata City, Shizuoka Prefecture, Japan, opened March 14) on the JR Tōkaidō Line.

The landmark is designed based on a tuning fork motif, as is the Yamaha logo, and at 12 meters high has a strong sense of presence. As well as Yamaha Motor employees, Mikuriya Station is anticipated to be used by many local residents, Yamaha Stadium spectators, and visitors to the Communication Plaza, Yamaha Motor's corporate museum. The base of the landmark will be used to showcase graphic designs that suit the season or events, providing a welcome to users of Mikuriya Station.

 

Ribbon cutting at the Mikuriya Station opening ceremony (March 7)

(From left:
Mr. Osamu Watanabe, Mayor of Iwata City,
Mr. Yoshihiro Hidaka, President, CEO and Representative Director of Yamaha Motor,
Mr. Akihiro Nagaya, Chief General Manager of the Design Center and Executive Officer of Yamaha Motor)

 

■ Related link https://youtu.be/JNvw1gVWHok

 

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Yamaha Motor (TOKYO:7272) is a world-leading producer of motorcycles, marine products, power products and robotics.

Yamaha Motor (TOKYO: 7272) is a world-leading enterprise manufacturing land-mobility such as motorcycles, all-terrain vehicles, and electrically power assisted bicycles, marine products such as boats and outboard motors, robotics products such as surface mounters and drones, as well as engagement in the finance business. The company's diverse businesses and wide variety of products are built around its proprietary technologies focused on powertrain, chassis and hull, electronic control, and manufacturing technologies. Yamaha Motor operates global development, production and sales networks through 140 subsidiaries and equity-method affiliates in 30 countries and regions, working to realize our Corporate Mission of being s "Kando* Creating Company."
About 90% of consolidated net sales are generated in more than 180 countries and regions outside of Japan.
Please visit http://global.yamaha-motor.com.

*This is a dedicated website providing Yamaha Motor PR materials for viewing by media journalists.
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