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Sports Commuter TMAX530 DX            Scooter XMAX 300
Sports Commuter TMAX530 DX            Scooter XMAX 300

Press release -

Yamaha Motor Wins Seventh Consecutive Red Dot Award - Third Design Award for TMAX530 & XMAX 300 -

IWATA, April 9, 2018 - Yamaha Motor Co., Ltd. (Tokyo:7272) announced today that its sports commuter TMAX530 DX, and its scooter XMAX 300 have both received the globally -renowned Red Dot Award*: Product Design 2018. These honors mark the seventh year in a row - every year since the inaugural awards in 2012 - that a Yamaha Motor product has received this award.
In addition, this achievement marks the third design award received by the TMAX530 DX and the XMAX 300 - following on from the Good Design Award 2017 and the iF Design Award 2018.

The TMAX530 DX brings the ultimate fusion and balance of two sometimes-conflicting styles in one package, with its sports performance enabling dynamic acceleration, deceleration, and handling as the rider intends that is equivalent to that found in traditional sports bikes, as well as a comfortable ride - a commuter motorcycle’s key feature - realized through its range of equipment and functions.
This sports commuter with its wide-ranging uses - offering daily commuting and fun riding on weekends - was pioneered by Yamaha Motor when it released the original TMAX in 2001. As a deluxe model, comfort is further bolstered with equipment such as cruise control and an electronically-adjustable screen.

The XMAX 300 is the successor to the XMAX 250 which has enjoyed great reviews and popularity in Europe for many years thanks to its fun ride and sporty styling, along with its combination of comfort and practical functionality for city travel and commuting. The new model offers further improvements in comfort and practical functionality, while delivering high-quality styling and agile - yet comfortable - performance that work to satisfy the pride of ownership demands of today. The XMAX 300 is positioned in the middle of the sports commuter MAX series and is being rolled out globally.

* The Red Dot Design Awards, organized by Germany's Design Zentrum Nordrhein Westfalen, are widely recognized as one of the most prestigious design awards in the world. Products with designs of outstanding quality are selected each year in the three categories of Product Design, Communication Design, and Design Concept.

Yamaha Motor Design Award Website
https://global.yamaha-motor.com/about/design/awards/

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Yamaha Motor (TOKYO:7272) is a world-leading producer of motorcycles, marine products, power products and robotics.

Yamaha Motor (TOKYO: 7272) is a world-leading enterprise manufacturing land-mobility such as motorcycles, all-terrain vehicles, and electrically power assisted bicycles, marine products such as boats and outboard motors, robotics products such as surface mounters and drones, as well as engagement in the finance business. The company's diverse businesses and wide variety of products are built around its proprietary technologies focused on powertrain, chassis and hull, electronic control, and manufacturing technologies. Yamaha Motor operates global development, production and sales networks through 140 subsidiaries and equity-method affiliates in 30 countries and regions, working to realize our Corporate Mission of being s "Kando* Creating Company."
About 90% of consolidated net sales are generated in more than 180 countries and regions outside of Japan.
Please visit http://global.yamaha-motor.com.

*This is a dedicated website providing Yamaha Motor PR materials for viewing by media journalists.
We request that you refrain from using the materials and photographs on this website for purposes other than media reporting.