Skip to content
Yanmar Compact Equipment North America, encompassing the Yanmar Compact Equipment and ASV brands, finalizes its status as a single legal entity.
Yanmar Compact Equipment North America, encompassing the Yanmar Compact Equipment and ASV brands, finalizes its status as a single legal entity.

Press release -

Yanmar CE and ASV Officially Join Forces to Become Yanmar Compact Equipment North America

Grand Rapids, MN. (February 2, 2023) – Yanmar Compact Equipment North America (YCENA), encompassing the Yanmar Compact Equipment and ASV brands, finalizes its status as a single legal entity. The major milestone comes three years after the Yanmar Group acquired ASV Holdings, Inc. Now, the Yanmar Compact Equipment division in North America and ASV officially join to become YCENA.

“This is a huge step for us, our dealers and our customers,” said Tate Johnson, president of YCENA. “The alignment of the two brands allows us to focus on expansion, new products, and overall strategic growth in North America while finding new ways to serve our customers.”

Yanmar CE and ASV have operated as YCENA from a commercial standpoint since July 2020. The alignment as a single, legal entity allows for a better, more capable, and dedicated compact equipment entity focused on leadership in the North American compact equipment market. It will also allow a wider range of compact equipment offerings long-term, offer a single way for compact equipment dealers to do business with YCENA and strengthen the global Yanmar Compact Equipment team.

The Yanmar CE and ASV brands will remain distinct under YCENA with each brand retaining its product lines and dealer networks. Currently, Yanmar Compact Equipment offers mini excavators, compact wheel loaders and tracked carriers with a focus on commercial construction, residential construction, utility and rental applications. ASV offers compact track loaders and skid steers popular in the landscaping and forestry markets.

About Yanmar Compact Equipment North America

Yanmar Compact Equipment North America, based in Grand Rapids, Minnesota, encompasses Yanmar Compact Equipment division’s powerful, dependable and efficient compact excavators, tracked carriers and wheel loaders and ASV’s innovative, reliable and industry-leading Posi-Track® compact track loaders. Yanmar Compact Equipment North America is a part of Osaka, Japan-based Yanmar Co. Ltd which was established in 1912, and in 1933 became the world's first manufacturer to develop a practical small diesel engine. Today, Yanmar is a global innovator with a wide range of industrial equipment solutions in agriculture, construction, marine, engines and more, that address the challenges customers face toward realizing A Sustainable Future. For more information: Yanmar Compact Equipment North America, 840 Lily Lane, Grand Rapids, MN 55744; call 1-800-205-9913; fax 218-327-9122; www.YanmarCE.com; www.asvi.com.

Related links

Topics

Categories


Note: Information contained in the news release is valid at the time of publication and may differ from the most recently available information.

[Inquiries for further information]

Ben Karkela
Yanmar Compact Equipment North America
218.322.4180
ben_karkela@yanmar.com

Contacts

Related content

  • The Yanmar SV17e

    Yanmar CE Unveils its First Electric Mini Excavator Prototype: the New SV17e

    November 22nd, 2021 – Yanmar Compact Equipment has a long and well-deserved reputation for delivering fuel efficient and sustainable engine technology. Now, the company brings its engine and mini excavator expertise into the field of electrification with its first electric mini excavator prototype: the new SV17e. This innovation represents an important strategic step in the transformation for Yanm

  • Yanmar Launches Website Dedicated to Compact Equipment

    GRAND RAPIDS, Minn. (May 5, 2022) – Yanmar Compact Equipment North America launches a state-of-the-art website dedicated to its lines of compact equipment. The site comes as one of many new investments Yanmar is making in the North American market and corresponds to the company’s initiative to adopt a customer-focused approach in every facet of its business.
    “Our main goal with the website was

  • The expansion will include a new powder paint system and go hand in hand with hundreds of new jobs over the next several years and an increase in manufacturing capacity.

    Yanmar CE North America Breaks Ground on 32,000-Square-Foot Expansion

    Yanmar Compact Equipment North America, encompassing the Yanmar Compact Equipment and ASV brands, breaks ground on a 32,000-square-foot expansion to its Grand Rapids, Minnesota facility. The expansion will greatly increase manufacturing capacity and allow for Yanmar compact track loaders to be manufactured alongside ASV compact track loaders.

  • Yanmar Compact Equipment will launch a new product line strengthening its offering of compact equipment at CONEXPO-CON/AGG 2023 in Las Vegas.

    Yanmar Compact Equipment Returns to Las Vegas with New Product Line at CONEXPO-CON/AGG 2023

    Yanmar Compact Equipment will launch a new product line strengthening its offering of compact equipment at CONEXPO-CON/AGG 2023 in Las Vegas. The manufacturer will have a 7,880-square-foot booth under the Yanmar Compact Equipment North America umbrella. Yanmar will show its new products as well as its mini excavators, wheel loaders and tracked carriers at booth W40059 in the West Hall.

  • José Cuadrado appointed Global CEO of Yanmar Compact Equipment

    José Cuadrado appointed Global CEO of Yanmar Compact Equipment

    Effective 1st April 2024, José Cuadrado has been appointed Global Chief Executive Officer at Yanmar Compact Equipment (Yanmar CE), and Chairman of the Board at Yanmar Holdings Co., Ltd. Cuadrado replaces Giuliano Parodi who, for the last six years, has successfully led the transformation of Yanmar CE into a global leader.

  • Zero Tailswing ViO80-7 Midi-excavator Scoops Good Design Award

    Zero Tailswing ViO80-7 Midi-excavator Scoops Good Design Award

    Yanmar Compact Equipment’s zero tailswing midi-excavator, the ViO80-7, has been declared a winner in this year’s prestigious Japan Institute of Design Promotion’s 2023 Good Design Award. Designed for the needs of the Japanese market, the ViO80-7 is the optimal choice for urban civil engineering applications.

  • The TL65RS, TL75VS, TL80VS and TL100VS are construction-grade machines featuring Yanmar’s performance, efficiency, technology and reliability standards.

    Yanmar Compact Equipment Debuts its New Line of Compact Track Loaders at CONEXPO 2023

    Yanmar Compact Equipment launches its entry as a comprehensive compact equipment solutions provider at CONEXPO 2023 with a new line of compact track loaders. The TL65RS, TL75VS, TL80VS and TL100VS are construction-grade machines featuring the company’s performance, efficiency, technology and reliability standards.

  • Next-Gen work machine prototype with Force Control Technology.

    Yanmar Develops Next-Gen Electric Work Machine Prototype with Enhanced Force Control

    Yanmar Holdings has unveiled a prototype of a cutting-edge electric work machine with advanced force control at Japan's Construction DX Challenge 2023. Developed in collaboration with JAXA's Space Exploration Innovation Hub Center, the large Series Elastic Actuator, was part of a prototype for the next-generation work machine under the Moonshot Research and Development Program.