Blog post -
Healthy Lungs for Life campaign: Breathe Clean Air Launched
The 'Breathe Clean Air' campaign aims to raise awareness and educate about the importance of healthy lungs and clean air free from particulate matter, pathogens, smoke and dangerous gases.
The campaign comes at the same time as new data is published identifying a clear link between higher levels of exposure
to air pollution and deteriorating lung health in adult European
The new study, part of the EU-funded European Study of Cohorts of Air Pollution Effects (ESCAPE) project, confirms previous findings that children growing up
in areas with higher levels of pollution will have lower levels of lung
function and a higher risk of developing symptoms such as cough and
Additionally, the new study identified that people suffering from obesity are particularly vulnerable to the negative effects of air pollution, possibly due to an increased risk of lung inflammation.
Senior author, Nicole Probst-Hensch and lead author Martin Adam, from the Swiss Tropical and Public Health Institute, said: "The ESCAPE project has clearly confirmed that air quality largely differs across Europe. The findings of this project are crucial as they demonstrate that air pollution is having a negative effect, not only on children as previously demonstrated, but also into adulthood. Although the levels we see in Europe are much lower than in the so-called megacities in China and India, we are still seeing a deterioration of lung function in people exposed to higher levels of air pollution and this must be addressed.”
In the first study of its kind, researchers from across the continent evaluated the correlation between air pollution and lung function in Europe. The researchers used indicators of traffic in the area and modelled the exposure levels to different pollution measures including nitrogen oxides (NO2 and NOx) and particulate matter (PM). Lung function data were collected from 7,613 participants through spirometry testing in adults across eight different countries (Switzerland, UK, France, Germany, Italy, Belgium, Spain, Sweden). The results were published online ton September 6,2014, in the European Respiratory Journal (ERJ).
A large proportion of Europe's population live in areas with levels of air quality that are known to have negative impacts on health. Earlier this year, the WHO estimated that air pollution was the cause of seven million premature deaths in 2012, with 3.7 million of these being connected with poor outdoor air quality.
NB/ Photo shows the new extremely powerful Blueair Pro XL indoor air cleaner that will clean indoor air spaces up to 110 sq.meters of practically all airborne contaminants threatening health and wellbeing in 12 minutes flat. Pro XL was launched at the IFA Berlin tech fair in early September, where it was honored with a top design and innovation award from Envisioneering.
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Blueair is a world leading producer of air purification solutions for home and professional use. Founded in Sweden, Blueair delivers innovative, best-in-class, energy efficient products and services sold in over 60 countries around the world. Blueair is part of the Unilever family of brands.