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Blueair says 2016 Will See Its Disruptive Indoor Air Purification Technologies Making Health Enhancing Breakthroughs

Press Release   •   Dec 30, 2015 16:20 GMT

Stockholm, Sweden, December 30, 2015 – Blueair today said it will leverage its global consumer insight programs, best practice research, development and production processes and smarter connected indoor air cleaning technologies during 2016 to meet new global demand for safer, healthier environments.

“Blueair intends to usher in a new era of safer indoor air environments at home and work by overcoming the limits of national governments to tackle air pollution in real time, at home or work,” said Blueair founder and CEO Bengt Rittri.

Blueair is the world’s leading independent indoor air purification brand with millions of its air purifiers being used in homes, workplaces, commercial premises such as hotels, and government institutions in over 60 countries, including China, the USA, South Korea, Japan and Europe. The company has won numerous international awards for its excellent design and outstanding air cleaning performance, including German Design, Red Dot and Envisioneering awards.

Mr. Rittri said the company he founded twenty years ago in Sweden with the ethos that clean air is a basic human right is working relentlessly to empower consumers to transform the quality of the air they breathe with smart new technologies that create safer havens at home and work or protect them outdoors from air pollution threats.

In early January 2016, Blueair will launch the world’s first fully working, fully connected indoor air monitoring, control and purification system to remove health-sapping airborne pollutants to 1,500 journalists, bloggers and analysts at the annual Showstoppers Media Event at CES, January 6, 2016, in Las Vegas, USA.

Mr. Rittri said the launch would spearhead a series of blockbusting new Blueair technologies and products planned for release throughout 2016  that are designed to help people harness intelligent 'air defense systems' to combat allergies and other maladies that threaten health – and can disrupt wellbeing and lower productivity.

Noting that air pollution is now recognized as a huge environmental disaster behind rising respiratory diseases and millions of deaths worldwide, Mr. Rittri pointed to a new Chinese study by scientists at Shanghai’s Fudan University – published by the Journal of the American College of Cardiology – that found using an air purifier ‘efficiently reduced’ fine particles in indoor air and led to improved heart and lung function.

“We’re going the extra mile to develop air purification solutions that give women and men – as individuals or as parents of young children, whether in Beijing, Delhi, London or Los Angeles – the peace of mind they deserve about the air they breathing,” said Mr. Rittri. “With Blueair, people everywhere can feel confident we’re not taking lightly the trust they place in us to protect them and those close to them with superbly performing air purifiers that give compelling benefits.”

For more information, please contact

Dave Noble, Blueair PR & Communications
T: +44 7785 302 694
E: david.noble@blueair.se

Sold in over 63 countries around the world, Blueair delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier thanks to its commitment to quality, energy efficiency and environmental care. A Blueair air purifier works efficiently, silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants.