Craft Extends Partnership with the Norwegian Ski Federation Cross-Country Team Until 2030

The Norwegian cross-country ski team will continue to compete and train in apparel from Craft

until 2030.

– We want to extend our agreement with the Norwegian Ski Federation Cross-Country Team

now, even before it expires in 2027.

Our experience so far shows that the sponsorship is both profitable and valuable for Craft. Our

measurements indicate financial profitability as well as strong brand-building effects.

We see the Norwegian Ski Federation Cross-Country Team as an attractive and highly valuable

partner that reinforces our core values, says Stefan Persson, Managing Director of Craft

Sportswear.

– Craft’s extended commitment provides stability and predictability in a time when many sports

face financial challenges.

This security allows our elite athletes to focus on what they do best: perform, develop, and

inspire new generations of skiers,

says Cathrine Instebø, Managing Director of the Norwegian Ski Federation Cross-Country Team.

The Norwegian Ski Federation Cross-Country Team is charting its course toward 2030, and

Craft’s involvement extends far beyond the national team.

Craft is present every step of the way – from the waxing cabin to the ski tracks, from training

sessions to competitions.

Their clothes and equipment are an integral part of daily life for both elite athletes and

recreational skiers, symbolizing professionalism, quality, and a deep passion for the sport.

– Craft is more than just a sponsor; they are part of the community and the rich heritage of

Norwegian skiing. Together,

we ensure that Norwegian cross-country skiing remains world-leading—today and in the future,

says Instebø.

Olympic Champion and World Cup leader Joha