The poster boy of ultrarunning, Tim Tollefson, joins Craft Elite Run Team

Sportswear brand Craft keeps on building its strong Elite Run Team, adding Tim Tollefson to the powerful roster. Having won the Javelina Jundred, Lavaredo Ultra Trail 120K, and Ultra Trail Australia 100K, as well as podiumed at the 2017 UTMB, Tim is one of the most successful male American 100-milers. Not shying away from the other side of the coin, Tim is also an important voice regarding the mental struggles that is becoming increasingly more prevalent in the world or elite sports.

“It is with great excitement and pride that I have found a permanent home within the Craft team. Their commitment to the environment, the future of this sport, and the voices they will elevate mirror the values I cherish deeply.

Craft has belief in my audacious goals, and more importantly, a belief in me as a person, mentally and physically. This faith will be key as we unlock dormant reserves and set out to light the trail world on fire.” Says Tim about joining Craft.

As member of the Craft Elite Run Team, Tim, who lives and trains in Mammoth Lakes, USA, will play a major role in Craft's development of innovative running apparel and running shoes.

The collaboration between Craft and Tim Tollefson starts January 1, 2023.

For more information, please contact:

Daniel Högling, Craft Product & Marketing Director

Phone: +46 33 7223385

E-mail: daniel.hogling@craft.se