The market for coffee capsules is substantially growing in Sweden. And Löfbergs is growing most of all. According to numbers from Nielsen Company, Löfbergs has more than doubled its sales since the turn of the year
Increasing sales. Month after month. For almost two years. Löfberg's introduction of Kharisma in Sweden has far exceeded all expectations. For the latest twelve-month period (March 2012-February 2013), the growth was a stunning 96 percent, which is more than twice as much as for other established products within the dark-roast segment.
The number of products is increasing, and so are the volumes. With that, Löfbergs's storage rooms in central Karlstad, Sweden, have become too small. Now, the family-owned coffee roaster is turning to the municipality of Karlstad to be permitted to build new storage rooms outside the town centre.