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Write effective imagery scripts

Blogginlägg   •   Maj 29, 2014 09:40 CEST

Are you a sport psychologist, coach or athlete who want to write more effective imagery scripts? Then this is a great article to read for you. It is very concrete and applied and based on research. The article is written by the imagery and observation research group from University of Birmingham (BRIO group). Fredrik Weibull from Imagine that is a member of this research group. 

Williams, S.E., Cooley, S.J., Newell, E., Weibull, F., & Cumming, J. Seeing the Difference: Developing Effective Imagery Scripts for Athletes. Journal of Sport Psychology in Action, 4 (2) 109-121

Here is the abstract from the article: This article provides guidelines for coaches and applied practitioners to create effective imagery scripts for use with their athletes. Supported by the imagery literature, we describe the planning, writing, delivering, and evaluating stages of script development. We explain the importance of considering the five Ws (Who, Where and When, Why, and What) in the planning stage, and use our own case study to provide specific examples of how we considered these when writing our own script. Finally we discuss different ways of delivering and evaluating the imagery script to ensure it is effective and continues to be over time. An example imagery script is provided along with a checklist coaches can use when developing their own script.

Download the article here, open access. 

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