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Is the brand story being lost in today’s digital landscape?

Video   •   Oct 10, 2012 10:39 CEST

 
Under the title 'Brand Storytelling in the Digital Era', OPEN recently orchestrated a workshop with Interactive Art Director students at Hyper Island, Stockholm. More than 70 students were challenged to devise brand storytelling around future global scenarios for Volvo, Blackberry, HTC and the Gap. The event was run by David Gray, Creative Director, and Richard Hammond, VP Business Development.
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Video length 2:19

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