|Under the title 'Brand Storytelling in the Digital Era', OPEN recently orchestrated a workshop with Interactive Art Director students at Hyper Island, Stockholm. More than 70 students were challenged to devise brand storytelling around future global scenarios for Volvo, Blackberry, HTC and the Gap. The event was run by David Gray, Creative Director, and Richard Hammond, VP Business Development.|
|License||Creative Commons Attribution (?)|
Related / Contacts
Related / News
Press Releases • May 14, 2012 09:30 CEST
As global brands increasingly rely on English-language marketing to drive results, the need for quality English content has never been greater. Open Communications has published a guide on improving English-language communications based on its extensive experience of working with global B2B and B2C brands.
Open Communications’ founder David Gray to sit on jury of Sweden’s foremost advertising awards – 100-Wattaren
Press Releases • Sep 25, 2012 10:00 CEST
David Gray, founder and creative director of Open Communications, a Stockholm-based global marketing agency, has been chosen to sit on the international jury of Sweden’s prestigious 100-Wattaren Awards.
Press Releases • Apr 02, 2014 10:49 CEST
Award-winning and long-time Lowe Brindfors Art Director Håkan "Hank" Fagerstedt has joined Open Communications, the Stockholm-based independent global branding firm, as Creative Director. He will work closely with Co-Creative Director David Gray and CEO Gunilla Lundström to oversee the agency's creative work and ensure that clients are getting world-class service.
Electrolux and Volontaire to share secrets of “experiential marketing” on The Cube project at IAA Sweden event, Open Communications announces.
Press Releases • Mar 04, 2013 11:04 CET
To connect more deeply with customers, many international brands are turning to “experiential marketing” – a more holistic way of building likability and creating buzz. One good example is Electrolux, which launched The Cube concept in 17 European capitals – a “pop-up” restaurant to celebrate 90 years in the kitchen. On March 6, Electrolux and Volontaire will tell us more about this growing trend.
Open Communications challenges Hyper Island students to reinvent brand storytelling for the digital age
Press Releases • Nov 20, 2012 10:00 CET
In today’s fragmented digital landscape, it’s easy to see why companies are struggling to tell their brand stories in honest, engaging and coherent ways. Should brands co-create content with consumers and morph into whatever people want them to be, or keep a tighter grip over their brand experiences? How do you strike the balance between control and collaboration?
Press Releases • Oct 15, 2012 10:00 CEST
We are adding a number of senior team members to support clients’ growing needs. The agency has recruited a senior Account Manager, a seasoned Account Director and a talented next-generation Art Director. Find out more in this news release.
Press Releases • Oct 15, 2012 10:00 CEST
Open Communications tillkännager nu att man nu slutfört sin strategiska rekrytering av fyra seniora medarbetare för att bättre kunna möta nuvarande och framtida kunders behov. Rekryteringarna består av en mycket meriterad produktionsledare, en projektledare med lång bakgrund inom varumärkesutveckling samt en mycket talangfull AD.
Press Releases • Sep 16, 2015 11:33 CEST
Let us start by making a confession. We at Open have a love-hate relationship to content marketing. On the one hand, the term bugs us because it's so all encompassing, vague and devoid of strategic emphasis. Content marketing? Come again? At the same time, we love the possibilities that exciting new digital tools and platforms are opening for the world’s storytellers. In a way, we are hooked too.
News • Apr 02, 2014 10:50 CEST
Award-winning and long-time Lowe Brindfors Art Director Håkan "Hank" Fagerstedt has joined Open Communications, the independent global brand communications firm, as Creative Director. He will work alongside Co-Creative Director & American copywriter David Gray and Gunilla Lundström, CEO, Partner and Account Director, to ensure that Open's growing client roster is getting top-quality service.