Business has moved on to B2B eCommerce and to mobile commerce, but when it comes to getting your message across, some things just never change.
Our shortlisted nominee today for the Hong Bao Media Savvy Awards 2019 in the category of Best Broadcast Award, Joachim Sebastian, demonstrates these as talks on BFM 'Open for Business'.
As Managing Director of Everpeaks Consulting, he is of course keen to talk about small businesses establishing their presence on Amazon.com and eBay. Overall he manages to strike a careful balance between the sales pitch and offering real value to listeners.
Scroll down to find out my reasons for nominating him in the category of Best Broadcast Interview and listen for yourself.
The Hong Bao Media Savvy Awards 2019 resumes with our third round of nominations in Singapore and Malaysia in the following categories:
- Best Broadcast Interview, in association with Meltwater
- Best Online Interview, in association with Shootsta
- Best Conference Presentation, in association with Dianomi
- Best Live Webcast, in association with The Streaming Company
We launched the Hong Bao Media Savvy Awards to recognize senior local leaders for their communications skills, and to showcase authentic and credible home-grown communicators.
These are shining examples for other local business leaders, and to build a culture of excellence in communication, to maximise the potential of Asian companies in the Asian Century.
Each week until November 30, 2019, we are shortlisting a local corporate figure who has demonstrated excellence in a media appearance for the Hong Bao Media Savvy Awards 2019.
Click on the link below to enter yourself or another Senior Business Leader.
Here are two observations about his performance:
- Stories and examples – Sebastian captured our attention with a story of a local ‘makcik’ who sold sambal, and how he boosted her sales to 60 bottles a day. He also shared how he got into eCommerce with an unrelated degree in biomedical sciences. He gave several enlightening examples throughout the interview. He gave examples on the seven types of job that a team-in-charge of sales on Amazon's 18 platforms should have in an SME. He talked about ideal products that sell well on Amazon.com and eBay, with dimensions of 30cm x 30cm x 30cm and a price above US$25. All up, very visual.
- Flagging - Sebastian flagged attributes he looks for in brand owners. Can you spot them around the 5:26 minute mark?
If you know Joachim Sebastian, share this article with him and congratulate him on being nominated for the Hong Bao Media Savvy Awards 2019.