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Arla Foods Launches Fibre Yogurt

Press Release   •   Jan 29, 2018 10:00 GMT

Let’s be honest, it’s hard to be fussed about fibre, even though you’re probably not getting enough of it[1]. Introducing Arla Fibre. A delicious new range of yogurts that not only taste great but are a great source of fibre too. Now you can enjoy a tasty yogurt with added fibre, but without the taste or texture of fibre, meaning it goes completely unnoticed – nothing bland, brown or boring in sight! It’s fibre for people who can’t be fussed with fibre.

Available in four tempting flavours, Arla Fibre is a silky-smooth yogurt that’s packed with delicious fruity pieces. So, whether you choose to start your morning with juicy Blueberry or sweet Raspberry, and then tuck into a tangy Pineapple & Passionfruit or scrumptious Strawberry in the afternoon, Arla Fibre is perfect to enjoy any time of day.

Containing 4.7g of fibre in every serving[2], the new range is not only high in the good stuff, helping to support a balanced digestion[3], but is low in fat, naturally high in protein and contains 27% of your recommended daily calcium intake[4], making it the perfect balance of flavour and goodness. All you need to do is switch your regular yogurt to Arla Fibre.

James Quayle, Brand Manager, Arla Foods, said: On average, the UK population only eats about 18g of fibre a day, so when the UK Government released their 2015 guidelines advising that adults should eat 30g of a fibre, we realised just how much we are lacking from our diets.It’s no surprise that we’re struggling to get enough fibre,when traditional fibre rich foods can be bland and uninspiring, so here at Arla Foods, we set out to change all that and created a tasty yogurt which equates to 16% of the 30g recommended by the UK Government.”

Arla Fibre can be enjoyed in both small (150g, available in Pineapple & Passionfruit and Raspberry) and large (450g, available in Strawberry and Blueberry) pots. Find the large pots in the yogurt aisle in Tesco from 29th January and both small and large pots from March in other major supermarkets. To find out more visit www.arlafoods.co.uk or follow us on Facebook at facebook.com/Letinthegoodness.

#GetFussed

ENDS

[1]The 2015 Scientific Advisory Committee Report on Carbohydrates and Health recommends that adults in the UK consume 30g of dietary fibre per day. The average UK intake is 18g. Further information available on request

[2] Source of fibre. Eat as part of a healthy, balanced diet. One serving size is 150g.

[3]Supports a balanced digestion. Enjoy this yogurt as part of a balanced and healthy lifestyle. The beneficial effect is obtained with 12g of chicory inulin. This equates to three (150g) servings of Arla Fibre a day. Chicory inulin contributes to normal bowel function by increasing stool frequency

[4] The 2015 Scientific Advisory Committee Report on Carbohydrates and Health recommends that adults in the UK consume 30g of dietary fibre per day. The average UK intake is 18g. Further information available on request

Arla Foods is a global dairy company and co-operative owned by 11,200 dairy farmers with circa 2,500 of whom are British.

Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.

Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Arla Cravendale®, and Arla Lactofree® with a turnover of €2.9 billion. The UK is largest market within the Europe Zone, contributing 35% of the zone’s turnover and also comprises 25% of the Group revenue.

As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury that later this year will become the first net zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, creameries, distribution centres and head office.