Arla Foods has scooped an award for its protein pouch format at the fourth annual World Food Innovation Awards. Celebrating the very best in excellence and innovation across every product category, Arla protein pouches took home the award for Best Brand Extension.
Beating over 200 entries from 29 countries, Arla Protein pouches were recognised for their malleable design that ensures the consumer gets their protein hit in the easiest and most convenient way when on the go. Arla Protein is made from all natural ingredients and is an easy and convenient way to get a pre and post workout boost of the nutrient, with the range of milks, yogurts and pouches containing 20g per serving.
Joe Wawrzyniak, brand manager for Arla Protein, comments, “Since its launch in April last year, protein pouches have gone from strength to strength and have been a hugely successful addition to the existing range of products. With listings having grown from 700 to over 2,000 stores in just three months and a rate of sale four times that of our competitors, the innovative nature of the pack and ease of use for consumers makes it a hugely popular product.
“At Arla, we are always trying to develop our ranges and bring new products to market that add value to consumers so to be recognised specifically for our innovation is a great achievement for us. Arla Protein pouch is definitely a success in the convenience world with more to come in 2018!”
The World Food Innovation Awards is the international food industry’s leading and most established awards scheme; celebrating innovation and excellence across every product category as well as seeking out the best in packaging, marketing, technology and sustainability. The World Food Innovation Awards are organised by FoodBev Media.
Arla Foods is a global dairy company and co-operative owned by 11,200 dairy farmers with circa 2,500 of whom are British.
Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.
Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Arla Cravendale®, and Arla Lactofree® with a turnover of €2.9 billion. The UK is largest market within the Europe Zone, contributing 35% of the zone’s turnover and also comprises 25% of the Group revenue.
As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury that later this year will become the first net zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, creameries, distribution centres and head office.