Arla Foods has been voted ‘Product of the Year’ for the third consecutive year, winning the 2018 accolade for its Free Range Organic Milk in the Dairy & Free From Drinks category.
Voted for by more than 11,000 consumers, Product of the Year recognises the best new innovations in over 40 categories and is the largest annual award of its kind.
Danny Micklethwaite, Category Director at Arla, comments, “Arla Foods prides itself on bringing innovative, exciting and high quality dairy products to consumers, so to be recognised for the third year running is amazing for us and really highlights our dedication to being the champion of British Dairy.
“Having previously won the award for BoB Milk and again last year for our Icelandic-style yogurt, Skyr, the hat trick of wins shows how Arla’s commitment to natural products is resonating with consumers who are increasingly looking for healthy, delicious and nutritious products to match their lifestyles. This is no different with our Organic Free Range Milk and as the demand for food provenance and the overall Organic market grows, we are delighted to be leading the dairy agenda in this arena.”
Arla Organic Free Range Milk comes from cows that graze outside on grass for over 200 days a year* and is free from herbicides and artificial fertilisers. Launched in 2017 and available in both semi-skimmed and whole formats, Arla’s Organic Milk also ensures higher standards of animal welfare and sustainability.
* Cows which produce Arla Organic milk are outside for an average of 200 days per year. Based on a survey of 84 Arla organic UK farms, May 2017 and Kingshay independent study, 2015 for OMSCo, based on 85 organic UK herds.
Arla Foods is a global dairy company and co-operative owned by 11,200 dairy farmers with circa 2,500 of whom are British.
Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.
Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Arla Cravendale®, and Arla Lactofree® with a turnover of €2.9 billion. The UK is largest market within the Europe Zone, contributing 35% of the zone’s turnover and also comprises 25% of the Group revenue.
As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury that later this year will become the first net zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, creameries, distribution centres and head office.