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Arla Foods takes Cravendale to the soft drinks aisle with 250ml bottles

Press Release   •   May 20, 2016 09:00 BST

Arla Foods, the farmer-owned dairy company is taking its filtered milk brand, Arla Cravendale®, into the convenience soft drinks aisle with the launch of its 250ml bottle. 

Catering for those looking to consume milk on the go as part of a healthy and balanced diet, the handy 250ml bottles offer a new and convenient way for milk-lovers to enjoy the pure, refreshing taste of Cravendale.

The launch continues Arla’s objective to grow through product innovation within its new Arla brand which underpins its focus on healthy and natural. Arla branded products have outperformed expectations by achieving volume driven growth of 5.2%. This includes Arla® Big Milk, award-winning Arla® skyr and Arla® Protein – the latter two marking the business’s entry into the UK yogurt category. It also recently launched Arla® Best of Both – a fat-free milk that tastes like semi-skimmed.

Jenna Heinz, brand manager at Arla Cravendale said: “Milk is widely recognised as being part of a balanced diet, and with consumers demanding greater on-the-go drink options we are responding with the launch of Arla Cravendale 250ml; a healthy, natural option to fizzy drinks and juices. People can be surprised at how pure and refreshing milk tastes, and now they can enjoy it alone as a refreshing beverage, rather than just on cereal or in tea. We have very loyal Arla Cravendale drinkers and for them this product is perfect.”

Arla Cravendale is filtered for freshness, resulting in a purer, fresher taste for longer, staying fresh for seven days once opened and 21 days unopened.

Co-op will stock the semi-skimmed 250ml bottles of Cravendale.

About Cravendale: Everything matters when it comes to making Cravendale. From the cows, to the clever way its filtered, that’s what makes Cravendale the milk drinker’s milk. That and the fact it’s filtered through ceramic pipes, meaning it stays purer, fresher and tastier for longer. Cravendale stays fresh for seven days once opened and 21 days unopened.

Arla Foods is a global dairy company and co-operative owned by 12,700 dairy farmers with circa 2,700 of whom are British.

Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.

Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Cravendale, and Lactofree® with a turnover of €2.9 billion. As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, distribution centres and head office.