Arla farmer owners, colleagues and consumers in the UK are joining milk lovers around the globe today to ‘raise a glass’ celebrating milk and the great nutritional benefits it brings as part of World Milk Day 2017.
The farmer-owned dairy company has joined forces with other big global dairy companies to celebrate milk under the umbrella of “raising a glass to milk”. Members of the Global Dairy Platform have organised hundreds of events internationally and reached several million people through its digital campaign that encourages as many people as possible to show their personal celebration of milk.
Stu Ibberson, Arla UK brand category director for milk said: “World Milk Day provides Arla a fantastic opportunity to make people stop and think about milk and the important role it plays in our lives. Furthermore, it allows Arla to demonstrate its farmer-owned status and I’m delighted by the number of our owners in the UK who are getting behind the day to celebrate milk.”
There are a number of events at Arla’s UK sites including Leeds Head Office, Stourton, Taw Valley, Oswestry and Westbury. In addition, farmer owners, colleagues and consumers have joined the global campaign by posting a picture or Boomerang* video and sharing it on social media with the hashtag #worldmilkday.
Stuart continues: “In previous years, dairy companies have supported World Milk Day individually, but this year through coordinating a campaign with the Global Dairy Platform members, we can shout much louder about the important contributions of the dairy sector to economic development, livelihoods and nutrition.”
World Milk Day was first launched in 2001 by the Food and Agriculture Organisation of the United Nations (FAO) to celebrate and increase public awareness about the nutritional and economic importance of milk and milk products around the globe.
* Boomerang is a two second video that is shown on a loop – it is created via an Instagram account but can be shared across social media platforms.
Arla Foods is a global dairy company and co-operative owned by 12,000 dairy farmers with circa 2,500 of whom are British.
Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.
Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Arla Cravendale®, and Arla Lactofree® with a turnover of €2.2 billion. The UK is largest market within the Europe Zone, contributing 35% of the zone’s turnover and also comprises 25% of the Group revenue.
As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury that later this year will become the first net zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, creameries, distribution centres and head office.