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Bob the Builder fixes up a new dessert treat

Press Release   •   Sep 01, 2003 12:15 BST

There's a first time for everything, but there's not just one, but three reasons why the new Bob the Builder rice pudding, which is ready to be launched this September, by Arla Foods, is unique.

Not only is the pudding the first ever rice dessert specifically for children, it is also the first rice pudding to licensed and the first to be packaged in a split pot, which offers a tasty combination of rice and real fruit puree.

Isla McGuckin, consumer marketing manager for yogurts said: "This is an exciting new product development which has developed on the strength of the Bob the Builder yogurt and fromage frais range.

"Kids love Bob and the introduction of a rice pudding that also comes with real fruit puree for them to add themselves, will be especially appealing. Plus it has the added advantage of being the first of its kind in the marketplace," Isla added.

Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.

Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.

Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.