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Castello pops up in London

Press Release   •   Sep 16, 2014 14:17 BST

After an international tour of Denmark, Holland and New York, premium cheese brand Castello® officially opened its first UK pop-up store on the 9th September.

The Castello® Pop Up shop has arrived in Commercial Street in London for a seven week tenure to
build on the success of the brand in the UK, and boost awareness and appreciation of Castello® cheese among UK consumers.

Visitors to the pop-up can discover and taste more than 30 different varieties of the diverse Castello® range, many of which have never been available in the UK before. 

There will be special events running throughout its seven week occupancy, including:

· Live Q&A sessions with foodie adventurer and ‘gastronaut’ Stefan Gates

· Tasting lunches for £5

· The chance to pick a drink from top wine expert Matt Day’s ‘drinks cabinet’ which will be expertly
matched with one of the 30 cheeses on offer.

A perfect pairings bar will also serve innovative combinations of cheese, drinks and nibbles every
Thursday, Friday and Saturday – challenging the myth that red wine is always the right match for cheese.

Arla is the UK’s largest dairy company and cooperative, and home to a range of household dairy
brands including Lurpak®, Anchor® and Cravendale® as well as Castello®.

Castello Brand Manager, Julian Merritt said:

This is a very exciting campaign for Castello® and with more than 30 different varieties of cheese available to taste and buy, it promises to be an immersive 360° cheese experience like no other. Some of the cheese pairings are out of this world – like Castello Creamy Blue with Black
Cherry and Dark Chocolate – and need to be tried to be believed.

“The Castello® range has been extremely successful in the UK over recent years and we want to build on that success to reach even more cheese lovers across the UK. I would urge people to pop in when they are next in London and enjoy the experience.”

About the Castello Pop Up store

Where:   132 Commercial Street, London (near Liverpool Street tube and train stations)

When:   9th September – 24th October

For further updates on events at the pop up please check
@Castello_UK #Castelloart

Arla Foods is a global dairy company and co-operative owned by 13,500 dairy farmers circa 3,000 of whom are British. 

Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s sixth largest dairy company and largest supplier of organic dairy products.  Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.

Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor, Cravendale, and Lactofree. It processes 3.5 billion litres of milk a year and has a turnover of £2.2 billion. As well as being number one in fresh liquid milk, butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 4,000 colleagues located at its dairies, distribution centres and head office.