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Charity gets a lift

Press Release   •   Aug 20, 2003 12:20 BST

Richard Whiteley arrived in style to a Yorkshire Butter presentation at ASDA Pudsey, when the Yorkshire Air Ambulance Service Charity airlifted him to the store.

Richard, presenter of the Channel 4 quiz show Countdown and now the face of Yorkshire Butter presented the charity with £6,000 on behalf of butter brand.

Yorkshire Butter came to the rescue earlier this summer and stepped in to sponsor the official Yorkshire Air Ambulance Service Charity pin badges that were being sold to raise funds for the charity.

Customers at ASDA Pudsey have also been digging into their pockets to raise funds for the charity through in-store collections.

Sampling Yorkshire delicacies, a flying visit from the Yorkshire Air Ambulance helicopter plus a jumbo slide and balloons for younger shoppers also part of the Yorkshire Day celebrations taking place at the Pudsey store.

Lotte Larsen, senior brand manager for Yorkshire Butter said: "The Yorkshire Air Ambulance Service Charity provide an invaluable service to the Yorkshire region and we are delighted to be able to show them our support."

Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.

Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.

Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.