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Dream holiday for Cravendale customer

Press Release   •   Dec 01, 2003 11:24 GMT

Thanks to a competition run by Somerfield and Cravendale a family will be going on their dream holiday to Florida.

Rosina Thorn from Birmingham won the £7,500 holiday to Florida by entering a national competition to find out why milk lovers choose Cravendale.

The competition was open to all Somerfield magazine readers throughout the UK but Rosina's amusing entry about Cravendale milk - "If it was any fresher I'd be milking the cow!" - stood out from the thousands of other entries. It was 'simple, creative, original and witty', said the judges.

"It has been a life long dream to take a trip to Florida so I am delighted to have won this prize for myself and my family, we are all very excited," said Rosina.

Cravendale sales have grown steadily in Somerfield and Kwiksave since its rollout. Simon Brown, business manager for Somerfield and Kwiksave said: "This promotion increased sales as well as successfully meeting our objectives of encouraging trial and repeat purchase."

Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.

Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.

Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.