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Drumming up business

Press Release   •   Apr 07, 2003 12:54 BST

ANCHOR Spreadable will be literally drumming up business at checkouts across the UK by giving away a limited edition Jungle Book drum to help celebrate the release of Disney's Jungle Book 2.

The exclusive promotion with the film giants arrives just in time for Easter and runs for up to 10 weeks. Consumers who collect three foils from 250g and 500g Anchor Spreadable packs can send in £3.49 and receive a specially branded Jungle Book 2 drum.

The striking 26cm tall instrument is made of wood and dual-branded with Anchor Spreadable and Disney's Jungle Book 2 famous characters.

Stuart Ibberson, brand manager for Anchor BSM, said: "This campaign aims to target young families at Easter. Disney thought the Anchor brand was a perfect fit for the film and we are delighted to be associated with such a high profile release."

The promotion begins this week and features on five million packs of Anchor Spreadable. The packs will also see the loveable bear Baloo and "manchild"
Mowgli on the tops and sides of packs.

Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.

Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.

Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.