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Maize maze madness for Cravendale

Press Release   •  Jul 28, 2003 12:25 BST

Get lost! That's the message from the Cravendale team who is challenging the public to see if they can negotiate their way round a 10ft tall maize maze.

The living labyrinth, which is in the shape of a Cravendale cow, has been grown by farmers Sarah and Jim Williams who supply Arla with fresh milk on their land at Jowett House Farm in Cawthorne, near Barnsley as a way of diversifying their business.

Caroline Baker, Cravendale assistant brand manager, said: "This is an innovative way of using available resources and generating business. It is also a great way to educate people about the countryside and the farming industry. Visit www.maizemaze.com orwww.cravendale.com for details this summer of a great day out for you and your family."

Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.

Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.

Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.