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The plot thickens

Press Release   •  May 19, 2003 12:51 BST

ARLA FOODS is again topping the dizzy heights of innovation working with Sainsbury's to produce their own label, double thick summer creams.

The summer creams initiative aims to build cream volume sales outside the peak times of Christmas and Easter.

Available in two delicious flavours - 'Strawberry and vanilla' and 'Chocolate and pear' - the summer creams are part of Sainsbury's 'First for fresh' range, which encourages shoppers to get back to basics and use fresh products in their everyday cooking.

Produced at Leeds Dairy, the extra thick double creams are sold in 150 ml pots. Starting this week, the creams will be available in 350 Sainsbury's stores across the UK. There will also be sampling activity in the top 200 Sainsbury's stores nationwide.

Kennet Petersen, project manager said: "Sainsbury's set us an extremely challenging task but thanks to a real team effort, the summer creams are now in store and we look forward to seeing the results."

Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.

Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.

Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.