MarketStorm Global launches Investigation into the Market Research Revolution

Miami’s premier marketing firm MarketStorm Global are established innovators within the sales and marketing sector. Led by entrepreneur Gavin Walsh, the business consistently seeks emerging trends across the industry, eager to remain in a leading position worldwide.

MarketStorm Global: About the firm

MarketStorm Global recognizes the importance of conducting effective market research before the implementation of any campaign, and the firm is therefore eager to explore how the digital world is shaping this essential aspect, and whether traditional techniques remain the most beneficial.

As per their research, the firm has listed a number of new and emerging techniques within the world of market research to fully understand the consumer environment, eager to potentially encourage other businesses to incorporate such technology and trends into their business models.

Neuro-research technology is making leaps and bounds - especially in recent years, argues MarketStorm Global. Although not a cheap research method, it is one that is continually expanding in the world of customer service with huge brands such as Condé Naste singing its praises. This technique monitors brainwaves for long-term memory, results found from numerous studies found that branded content is up to 60% more effective on video sharing platform YouTube, however on Facebook only proved 20% as effective. Research such as this can help brands to shape their marketing techniques to appeal to a maximum consumer base.

Sensory research is an emerging technique that has recently been developed with technology, although evident in its most basic form, i.e. mirroring consumer stances and making firm eye contact, etc. More studies have now delved into a digital form of sensory research such as ‘busy’ images that can deter potential customers vs. media featuring faces that will attract audiences.

Behavioral economics is the research based on cognitive theory, discovering how target audiences perceive the world around them. This is a technique that is an amalgamation of other processes, and the focus is heavily on data collection to discover what aspects annoy consumers and what attracts them.

Business owner Gavin Walsh is passionate about ensuring MarketStorm Global's ability to shape the industry and is eager to continue their high energy service that provides strong quality results for their numerous clients. However, the entrepreneur is keen to emphasize that such emerging technologies must be used in conjunction with traditional market research to ensure maximum effectiveness. The firm conducts research before implementing each of their campaigns to provide a USP for each client, as understanding customer needs remains paramount.