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DJI Proposes Electronic Identification Framework For Small Drones

Remote Identifier Would Provide Accountability While Protecting Drone Operator Privacy

March 29, 2017 – DJI, the world’s leading maker of unmanned aircraft systems (UAS), proposes an electronic identification framework for UAS that would allow authorities to identify drone owners when necessary while also respecting their privacy.

“DJI understands that accountability is a key part of responsible drone use, and we have outlined a proposal that balances the privacy of drone operators with the legitimate concerns authorities have about some drone operations,” said Brendan Schulman, DJI Vice President of Policy and Legal Affairs. “This is another example of how the UAS industry is innovating solutions to emerging concerns, and we look forward to working with other stakeholders on how to implement the best possible system.”

Across the world, regulators are working on remote identification solutions for drones. Solutions are already mandated in some European states (Italy, France,Denmark) as well as the U.S. The Federal Aviation Administration (FAA) has been tasked to develop approaches to remotely identifying the operators and owners of unmanned aircraft.

In the following, DJI outlines a concept in which each drone would transmit its location as well as a registration number or similar identification code, using inexpensive radio equipment that is already on board many drones today and that could be adopted by all manufacturers.

Anyone with the proper receiver could obtain those transmissions from the drone, but only law enforcement officials or aviation regulators would be able to use that registration number to identify the registered owner. This system would be similar to automotive license plates, which allow anyone to identify a nearby vehicle, but which can only be traced to their owner and operator by authorities.

“The best solution is usually the simplest,” DJI wrote in a white paper on the topic, which can be downloaded at this link. “The focus of the primary method for remote identification should be on a way for anyone concerned about a drone flight in close proximity to report an identifier number to the authorities, who would then have the tools to investigate the complaint without infringing on operator privacy.”

DJI believes a remote transmission system is preferable to a network that attempts to track or record the location of all drones in real time, which would be far more complex to develop and would expose the sensitive and confidential information of drone users.

The DJI white paper notes several examples of professional and personal operation of drones in which the operator has a legitimate need to keep their identity and the nature of the operation confidential, such as an energy company using drones to survey the location of a prospective new wind farm.

DJI’s proposed system would also protect the privacy of safe and responsible drone pilots, and would prevent professional drone operators from having to share proprietary information about the location and nature of their flights. DJI believes it is prudent to allow individual drone owners to avoid disclosing their identities to the general public.

“No other technology is subject to mandatory industry-wide tracking and recording of its use, and we strongly urge against making UAS the first such technology. The case for such an Orwellian model has not been made,” the white paper says. “A networked system provides more information than needed, to people who don’t require it, and exposes confidential business information in the process.”

The overwhelming majority of personal and professional drone pilots operate safely and responsibly. However, DJI recognizes that law enforcement and aviation regulators need to be able to identify the owners of drones that may be operating unlawfully or in highly sensitive areas. Many people who are unfamiliar with the benefits of drones will also appreciate knowing that authorities can identify their operators when necessary.

For additional information, please contact:

Adam Lisberg, DJI Corporate Communication Director, North America – adam.lisberg@dji.com

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DJI is a global leader in developing and manufacturing innovative drone and camera technology for commercial and recreational use. DJI was founded and is run by people with a passion for remote-controlled helicopters and experts in flight-control technology and camera stabilization. The company is dedicated to making aerial photography and filmmaking equipment and platforms more reliable and easier to use for creators and innovators around the world. DJI’s global operations currently span North America, Europe and Asia, and its revolutionary products and solutions have been chosen by customers in over 100 countries; for applications in film, advertising, construction, fire fighting, farming, and many other industries.

Global leader in civil drone technology and aerial photography systems

Since 2006, DJI has led the world with civilian drone innovations that have empowered individuals to take flight for the first time, visionaries to turn their imagination into reality, and professionals to transform their work entirely. Today, DJI serves to build a better world by continuously promoting human advancement. With a solution-oriented mindset and genuine curiosity, DJI has expanded its ambitions into areas such as agriculture, public safety, surveying and mapping, and infrastructure inspection. In every application, DJI products deliver experiences that add value to lives around the world in more profound ways than ever before.

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