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Reactive partners with Sitecore to drive European expansion

Press Release   •   Jul 31, 2012 11:04 BST

London, UK – 31st July 2012  Sitecore UK has announced that award-winning, full service digital agency Reactive has joined Sitecore UK as a Certified Solution Partner.  Reactive has its sights set on rapid expansion across the UK and Europe to further its ambition as a global Sitecore developer partner.  Reactive already has a track record of developing award winning Sitecore solutions in its home markets of Australia and New Zealand, and is now set to repeat this success across Europe, as demand in the region for Sitecore solutions across web content management and on-line engagement continues to grow.

Reactive was founded in 1997 in Melbourne, with offices in Sydney, Auckland, London and New York.  Reactive is independently owned with 100 employees, and its main capabilities span across Insight and Strategy, Design and Usability, Development, eCommerce, Integrated Marketing and Project Management.  Its UK clients include Tesco, British Airways and Cambridge University Press.

Reactive has had great success developing Sitecore solutions and now boasts a global footprint of more than 20 certified Sitecore developers.  It has recently collected ‘Sitecore Site of the Year’ awards for its work with Cricket Australia’s ‘Big Bash League’ and for its launch of the first Australian Sitecore web site hosted on cloud-platform Microsoft Azure for Australian National Maritime Museum.

Chris Vezey, sales director, Sitecore UK Ltd, commented:

“Reactive is an ambitious Sitecore partner which already has deep Sitecore development resources and global capabilities.  Reactive now has a head-start in the UK and European market as it brings the experience and expertise it already has for the benefit of new clients and prospects.

We welcome Reactive and we look forward to supporting their ambitions to achieve success with Sitecore in the UK. We continue to attract agency partners such as Reactive who want to capitalise on Sitecore’s ability to deliver digital solutions that drive customer engagement.”

Bradley Grinlinton, UK managing director, Reactive, commented:

“The team and I are all extremely excited about coming on board as a Sitecore partner here in the UK.  The opportunity presented by the Sitecore Customer Engagement Platform, especially the Digital Marketing System, is going to be huge over the next 12 months as a more personalised approach to customer engagement continues to grow in importance as part of the marketing mix.  We believe that our skills and experience with the platform put us in a great position to be able to help Sitecore users old and new to not only efficiently manage their online presence but also to create a higher quality of engagement with their customers.”


About Sitecore

Sitecore redefines how organisations engage with audiences, powering compelling experiences that sense and adapt to visitors both on-line and off-line.

Sitecore’s leading Content Management System software is the first to cohesively integrate with marketing automation, intranet portal, e-commerce, web optimisation, social media and campaign management technologies. This broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and digital business strategy.

Businesses can now easily identify, serve and convert new customers with Sitecore’s Digital Marketing System, part of its encompassing Customer Engagement Platform.

Thousands of public and private organisations have created and now manage more than 32,000 dynamic websites with Sitecore including ASOS, British Red Cross, Brother, Cadbury, DVLA, Dyson, easyJet, E.ON, The FA, Heineken,  Kia Motors, Lloyds of London, Manchester United FC, Oxfam,, Virgin Active and Visa Europe - visit for more information.

Media Contact:

Marco Fiori, Bamboo PR

0207 702 6061 /

About Reactive:

Reactive is an award-winning digital agency that provides digital strategy, user experience, design and development services. It is a solidly profitable growing company that is proud to be 100 per cent independent and has been awarded globally for its creative excellence and technical innovation in the online space. Reactive is based in Melbourne, Australia with offices in Sydney, Auckland, London and New York. More information available at

A leader in Web Content Management and Online Engagement, Sitecore builds business application software that solves modern day problems for a wide range of companies and organisations. Sitecore software consists of platforms for Web Content Management ("WCM") and Customer Engagement, which includes website solutions and integrated automation of marketing tasks and e-commerce.

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