Press release -
Sitecore Named a Leader in Gartner’s 2013 Web Content Management Magic Quadrant for Fourth Consecutive Year
San Francisco – August 1, 2013 – For the fourth straight year in a row, Sitecore, a global leader in customer experience management software, has been positioned by Gartner, Inc. in the Leaders Quadrant of the 2013 Magic Quadrant for Web Content Management (WCM).1 In May, Sitecore was also positioned by Gartner in the Visionaries Quadrant of the 2013 Magic Quadrant for Multichannel Campaign Management (MCCM) for the second consecutive year.2
According to Gartner, companies considered to be “Leaders” drive the market’s transformation with a clear vision and a strong ability to execute. Sitecore believes this leadership recognition validates the company’s unique approach that focuses on enabling marketers to own their brand experience at every touch point and easily and effectively manage their multichannel campaigns.
“Sitecore is the world’s leading experience platform for marketers,” said Michael Seifert, CEO, Sitecore. “We built our platform from the ground up to let marketers own the experience they deliver to their customers and drive real and measureable results across every engagement channel. This terrific recognition inspires us to work even harder to deliver smart and innovative solutions to our customers and partners that help them drive revenue and build customers for life.”
“Sitecore’s experience platform is instrumental in our success, allowing our marketing team to manage the customer experience with ease, maintain a consistent brand across channels and go to market faster with new product information.” said James Brown, Director of Information Solutions at Crayola.
Over 3,000 of the world’s leading brands choose Sitecore because it allows them to deliver custom, measurable brand experiences that are highly relevant and consistent, across all channels. Sitecore brings together multiple components – content management, marketing automation, digital marketing, analytics, and business processes – into a single unified software platform, which marketers use to deliver outstanding results.
According to the Gartner report, revenue in the WCM software market totalled approximately $1.2 billion in 2012 and is expected to grow by 12 per cent in 2013 to reach approximately $1.4 billion.3
Gartner defines WCM as the process of controlling the content to be consumed over one or more online channels through the use of specific management tools based on a core repository. These may be procured as commercial products, open-source tools or hosted service offerings. Product functionality goes beyond simply publishing Web pages to include: content creation functions, such as templating, workflow and change management; WCM repositories that contain content or metadata about the content; library services, such as check-in/check-out, version control and security; content deployment functions that deliver pre-packaged or on-demand content to Web servers; and a high degree of interoperability with adjacent technologies such as CRM, MCCM, DAM, Web Analytics.
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1 “Gartner Magic Quadrant for Web Content Management,” by Mick MacComascaigh, Mark R. Gilbert, Jim Murphy and Gavin Tay, July 31, 2013.
2 “Magic Quadrant for Multichannel Campaign Management,” by Adam Sarner and Julie Hopkins, May 30, 2013.
3 “Gartner Magic Quadrant for Web Content Management,” by Mick MacComascaigh, Mark R. Gilbert, Jim Murphy and Gavin Tay, July 31, 2013, page 25.
About The Gartner Magic Quadrant:
Magic Quadrants provide a graphical competitive positioning and offer visual snapshots of a market's direction, maturity and participants. The Magic Quadrants depict markets by using a two-dimensional matrix that evaluates vendors based on their completeness of vision and ability to execute.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Sitecore:
Sitecore is the global leader in customer experience management software. We deliver highly relevant content and personalised digital experiences that delight audiences, increase loyalty and drive revenue. With Sitecore, marketers can own the experience of every customer that engages with their brand across every channel. More than 3,000 of the world’s leading brands –including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, and Microsoft – trust Sitecore to help them deliver the meaningful interactions that win customers for life.
Media Contact:
Roman Skuratovskiy
Edelman for Sitecore
Roman.Skuratovskiy@edelman.com
+1 (650)-762-2835
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Topics
- Data, Telecom, IT
Categories
- gartner
- gartner magic quadrant
- web content management
- leaders quadrant
- customer experience management
- digital marketing system
- customer engagement platform
- sitecore
Sitecore is a global software company that creates products to deliver the most relevant experience and content to customers at any moment of interaction and via any communications channel. Sitecore’s customer experience management platform combines proven web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers. Brands, including ASOS, The FA, Manchester United FC, Virgin Active and Visa Europe rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth.
