Press release —
Annette Murphy appointed CEO of Advania UK
Advania has appointed Annette Murphy as Chief Executive Officer of Advania UK, effective 7 September 2026. Annette brings international experience from across the technology sector and will lead Advania's UK business.
Annette has previously held senior commercial and general management roles at Colt Technology Services, Lumen, Zayo/GEO and BT, with experience across the UK, Europe, the Middle East, Africa and Asia Pacific. Her experience spans leadership, business transformation and the integration and development of technology businesses.
Leading Advania UK forward
She joins Advania UK following a period of investment and expansion, including recent acquisitions and the launch of Advania ALT, Advania's sovereign AI platform. Advania ALT gives organisations greater control over how AI is deployed, where sensitive data is held and which AI models are used.
For Annette, this provides a strong foundation to build on as she takes the lead at Advania UK.
“Advania UK has built a strong business through an impressive combination of technical expertise, strong customer relationships, acquisitions and investment in new technology. Advania ALT represents an important part of where the market is heading, particularly as organisations look for ways to use AI while keeping control of their data. I’m looking forward to building on that foundation and taking the business into its next phase. Together, we have a significant opportunity to help organisations navigate change and realise greater value from technology,” says Annette Murphy, CEO of Advania UK.
A key market for Advania
Group CEO Hege Støre, who has served as acting UK CEO during the transition, welcomes Annette to Advania and sees the UK business as an important part of the Group's continued development.
“We are entering a pivotal and transitional chapter in Advania’s story and the UK business is a key driver in that. Annette has an outstanding track record of leading technology businesses through growth and transformation. Her commercial experience, customer focus and commitment to building high-performing teams make her the right leader for Advania UK as we enter our next phase. We are delighted to welcome her to the business,” says Hege Støre, Group CEO of Advania.
Annette’s appointment completes the transition from interim UK leadership under Støre, giving Advania UK a permanent CEO as the company continues to build its position in the UK mid market and public sector.
Her appointment also means women now make up 50% of Advania UK’s Senior Leadership Team, following the appointments of Sabrina Harris as CFO and Tara Allison as CMO earlier this year. Ian Goodfellow also recently joined the business as MD of VAR.
For further information, please contact Greg.Cartwright@advania.co.uk or visit www.advania.co.uk
Topics
Advania is a Northern European IT services provider operating across seven markets: Denmark, Finland, Iceland, Ireland, Norway, Sweden, and the UK. The company works with mid-market enterprises and public sector organisations where IT complexity is high and the stakes of getting it right are real.
Advania supports the full lifecycle of IT, from advisory and architecture through to implementation, managed services, and ongoing improvement. Its approach is vendor-neutral, built around matching the right technology to each organisation rather than promoting a fixed stack. Core capabilities span cloud, cyber resilience, and artificial intelligence, alongside hardware lifecycle and circular IT services.
With approximately 5,000 employees, Advania operates through a model that keeps decision-making close to customers while drawing on shared expertise and scale across markets. The result is the kind of relationship depth usually associated with local providers, combined with the capability range of a larger organisation.
Advania is a portfolio company managed by Private Equity at Goldman Sachs Alternatives.
