ATOMIC Hawx Prime ski boots – bestselling boot, BOA®-powered performance and comfort
Leveraging the popular fit of the Hawx boot trilogy, Atomic unveils the next generation of its bestselling Hawx Prime ski boot line for 2024/25. Renowned for its out-of-the-box medium-volume fit, customizable shell and liner, and superior all-mountain performance, Hawx Prime now features a comprehensive range o
Building on the groundbreaking Shift binding launched six years ago, Atomic introduces the next-generation Shift² for 2024/25. Integrating design feedback from and approved by renowned Atomic freeride athletes, the upgraded Shift² binding offers a whole new level of precision, power, and durability. It perfectly balances full touring capabilities with a robust construction for powerful downhill pe
Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023-24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill efficiency.
Alimentée par la technologie du ski de randonnée et l'expertise dans le développement de casques de ski, la gamme ATOMIC Backland offre des performances haut de gamme. Avec une certification multi-normes, les casques Backland répondent aux normes de sécurité pour le ski, l'escalade et le vélo. En bref, ils sont faits pour la montagne.
Fueled by ski touring technology and expertise in developing ski helmets, the ATOMIC Backland helmet range delivers high-end performance. With multi-norm certification, the Backland helmets meet safety standards for skiing, climbing, and cycling. In short, they are made for the mountains.
Le ski de randonnée connaît une popularité croissante dans le monde entier, et pas seulement depuis le début de la pandémie. Le nombre de personnes qui se lancent dans la conquête de mètres verticaux à la seule force de leurs jambes a augmenté de façon spectaculaire, tant sur qu’en dehors des pistes. Les skieurs de Randonnée ont plusieurs raisons de fixer des peaux sur leurs skis.
According to a study carried out by manufacturer Atomic among 5,000 respondents, connecting with nature and finding adventure are the main reasons for going on ski tour. In addition, health and social aspects are also mentioned as a motivation for skiing without lift access. Three different groups of alpine tourers have emerged from this: fast&light tourers, all-round tourers and freeride tourers.
ATOMIC exists to drive skiing forward.
Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt.
Atomic Str. 1
5541 Altenmarkt im Pongau
Austria