Latest news

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  29 September 2025 15:17

  Atomic Launches Limited Edition Bent 110 GFD

  OGDEN, UT (September 29, 2025) – Having shaped the future of skiing for over 70 years, today Atomic introduces the limited edition Bent 110 GFD, a ski born at the intersection of music, art, and sport. Designed in collaboration with Atomic athlete and artist Chris Benchetler, and featuring original artwork inspired by the Grateful Dead, the Bent 110 GFD launches in coordination with Benchetler’s m

• Atomic Announces Athlete Lineup for the 2025/26 Media Day

  10 September 2025 12:18

  (Altenmarkt, Austria, September 2025) – With another winter season just around the corner, Atomic is set to welcome the international media to its annual Media Day in Salzburg at the Handelszentrum 16. The 2025/26 Redster athlete lineup brings together proven champions and rising stars across all alpine disciplines – a reflection of the brand’s continued focus on high performance and athlete-drive

  

• World Champion Raphael Haaser joins Atomic

  30 May 2025 12:00

  Austrian World Champion Raphael Haaser has signed a two-year contract with Atomic. He’ll be supported by Thomas Graggaber, an experienced Atomic service technician and former World Cup racer with 22 starts to his name.
  At the recent World Championships in Saalbach, Haaser became Giant Slalom World Champion and Super-G Vice World Champion. With five World Cup podiums and strong performances acr

  

• Zrinka Ljutić: A Rising Star in Alpine Skiing

  28 March 2025 08:05

  (Sun Valley, USA March 27th2025) Croatian alpine skier Zrinka Ljutić has secured the Slalom World Cup discipline globe, marking a major milestone in her rapidly evolving career. With her 10th-place finish at the World Cup Finals in Sun Valley, Idaho, she accumulated enough points to stay ahead of Katharina Liensberger (AUT) und Camille Rast (SUI), who finished second and third in the 2024/25 slalo

  

• 100 WINS AND BEYOND: MIKAELA SHIFFRIN RESETS THE SPORT

  23 February 2025 13:46

  In a moment that will be remembered for generations, Mikaela Shiffrin today made history by securing her 100th World Cup victory at the slalom event in Sestriere. From her World Cup debut in 2011 to becoming the most dominant alpine skier of all time, Mikaela continues to push the boundaries of what’s possible in ski racing.
  With two Olympic gold medals, seven World Championship titles, and no

  

• READY FOR SAALBACH AND BEYOND – ATOMIC LAUNCHES THE NEW REDSTER RANGE FOR 2025/26

  4 February 2025 09:00

  As the official ski partner of the 2025 Alpine World Championships in Saalbach, Atomic celebrates its 70th anniversary and proudly unveils the new Redster range. Built on seven decades of racing heritage, the collection is designed for dedicated skiers chasing speed and control. All-new Redster skis and boots lead the 25/26 lineup, engineered to bring race-inspired performance to the piste, while

  

• Atomic ARC Returns to Celebrate 70 Years of Racing Heritage

  6 January 2025 20:50

  Just in time for the 2025 Ski World Championships in Saalbach, Atomic proudly announces the return of its iconic ARC collection, celebrating 70 years of racing heritage. Inspired by the legendary skis that dominated the podium at the 1991 Saalbach World Championships, this limited-edition lineup brings a retro aesthetic and cutting-edge performance to the slopes.
  The Atomic ARC collection featu

  

Social media

Racing is back. And so is @schwarz_marco.   Marco kicked off the season with a huge P2 in the men’s giant slalom. After a long road of recovery and tough days on snow, he proved he’s back in full force. That quiet fire that makes him one of the best was right there again.   Sölden brought that first rush of winter we’ve all been waiting for. The sound of the crowd. The gates snapping. The pressure returning. Race season has officially started!   #weareskiing #fasteralways

@ATOMIC SKIING

From the factory to the athletes. 1️⃣ day to go until the World Cup starts in Sölden. The Redster team is ready to race. #weareskiing #fasteralways

@ATOMIC SKIING

You have to be really connected with the boot. You have to feel everything” says @schwarz_marco. That connection starts with boot fitting. With the men’s giant slalom being only three days away, every little adjustment matters. #weareskiing #fasteralways

@ATOMIC SKIING

@zrinkaljutic proved she belongs at the top. Now she’s coming back to defend it.   Last season she won the Slalom Crystal Globe at only 21, becoming Croatia’s next big name in alpine skiing. Her consistency, precision and calmness under pressure turned potential into proof. After a summer of focused training, she’s ready to bring that same fire back to the World Cup stage.    D-3 days until it all starts again on the slopes of Sölden. #weareskiing #fasteralways

@ATOMIC SKIING

Before the season starts in Sölden...
Let’s go back to the World Championships in Saalbach one more time❤️‍🔥 #weareskiing

@ATOMIC SKIING

Every year, Media Day feels like the first turn of the season. 🎥 The Redster team is back together, sharing the kind of buzz only winter brings. ❤️⛷️ #weareskiing #fasteralways

@ATOMIC SKIING

The freshly groomed slopes are waiting. There’s no feeling like it and we’re here for it. Faster. Always. #weareskiing

@ATOMIC SKIING

🔴 ATOMIC REDSTER G9 RS REVOSHOCK S ➡️ Categoria Race Carve Gigante ✅ Scelto dai tester NEVEITALIA come BEST per stabilità nelle curve Medio/Ampie! Guarda il video e scopri tutta la potenza, la precisione e la potenza di uno sci nato per chi ama la conduzione pura 🔥 🎥 https://youtu.be/EW3z_H2SRr0?si=9IQCrtYnhgTY8lfx #weareskiing #fasteralways

@ATOMIC SKIING

The wait is over. Resorts are opening. New skis are here. Which one are you choosing? #weareskiing

@ATOMIC SKIING

Built for performance without compromise. The Redster 3L collection combines waterproof durability and hyperfit construction - engineered for skiers who demand comfort, focus, and precision from first lift to last run. Check them out via the 🔗 in our bio. #weareskiing

@ATOMIC SKIING

Race crew approved. The Redster 3L Jacket and Pants are insulated, durable, and weatherproof - built for skiers who live for rhythm, focus and speed. #weareskiing #fasteralways

@ATOMIC SKIING

Designed with attention to every detail. The Snowcloud collection balances bold silhouettes and clean lines with ski-ready features and premium materials: warmth, style and performance combined. 👉 Available now at atomic.com #weareskiing

@ATOMIC SKIING

Contacts

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  Denis Dietrich

  Press contact Global PR Manager Media Relations and Communications denis.dietrich@atomic.com +49 1517 2843377