Press release -
A new standard in newborn safety: Axkid introduces Axkid Zero™
Axkid today announces the launch of Zero™, a new infant car seat designed with one clear purpose: to take newborn anatomy seriously. In a market where infant car seats are often positioned as lifestyle accessories - chosen for convenience, aesthetics, or compatibility with stroller systems - Axkid is shifting the focus back to what matters most: how the seat actually protects the child.
For many parents, an infant car seat is purchased as part of a travel system, without fully considering whether it truly fits their baby’s unique needs. Axkid Zero™ challenges this norm. Developed from the company’s core safety principles, it is engineered to protect the head, neck, spine, and airways - based on the realities of newborn anatomy.
Engineered for the smallest and most vulnerable
Newborns are not fully developed. They have limited neck strength, proportionally heavy heads, naturally curved spines, and extremely small airways. Even minor misalignment can affect both safety and breathing. Zero™ is designed around these conditions from the very first journey, supporting the body exactly where stability and protection are needed.
“Axkid Zero™ represents a fundamental shift in how infant car seats should be developed and evaluated,” says Anton Wall, Vice CEO and Chief Commercial Officer at Axkid.
“Today, most infant car seats are designed and tested for babies weighing from 3.5 kg and above. But many newborns are smaller than that. Zero is developed to fit all children from the very beginning, including the smallest babies, thanks to its optimised insert system. We’re bringing a solution to the market that truly reflects the diversity of newborn needs.”
Lightweight without compromise
Zero™ is also one of the lightest infant car seats on the market, weighing from just 2.5 kg depending on configuration - significantly lighter than the industry standard of 4.5–5 kg. This lightweight design supports everyday usability, particularly for parents recovering from caesarean birth, without compromising on safety performance.
Introducing Zero Pro™
Axkid Zero™ is now launching in its Pro variant, featuring the Optima Insert™ system, developed to adapt to different newborn sizes and to adjust as the child grows. With this launch, Axkid sets out to redefine expectations in the infant car seat category, moving away from lifestyle positioning and towards evidence-based protection for the most fragile passengers.
Key features Zero Pro™
- Suitable from birth to approximately 15 months (40–87 cm, 0–13 kg)
- R129 i-Size certified
- Ultra Light™ – lightweight design, from approximately 2.5 kg
- Installs with an ISOFIX base or the vehicle’s 3-point seat belt
- Adaptive headrest with integrated harness adjustment
- Protective shell for stability and effective crash-force absorption
- Large, protective sun canopy for added coverage
- ASIP – side-impact protection with simple click-on attachment
- Modular inlays help ensure the ideal fit and optimal position
- Developed with dedicated support for newborns and small babies
- Zero Pro is travel system compatible and can be attached to strollers using a universal stroller attachment
Recommended retail price: EUR 249 (EUR 399 with Isofix-base)
Read more about Zero™: https://axkid.com/discover-zero-family/
Watch launch video:
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Axkid is a leading innovator in car seats, dedicated to promoting rear-facing travel for increased safety. The company was founded in 2009, and with its Swedish heritage in safety, innovation, and design, Axkid is making roads safer today across Europe and North America and parts of Asia, Africa, Oceania, and South America. The products are sold through retailers and their own e-commerce platform. By educating on traffic safety and providing the best protection and comfort for young adventurers, they also offer peace of mind to parents around the world.
