Topics: Cars and traffic

  • The risks of turning children forward-facing too early – new research presented at international safety conference

    In 2021, not a single child under the age of 15 was killed in a passenger car on Swedish roads – a historic milestone in road safety. Yet new research and recent survey data suggest that awareness of child car safety recommendations is declining. Today, 15 percent of Swedish parents with young children are unfamiliar with current child car seat recommendations, three times more than 5 years ago.

  • Global experts gather in Sweden to address critical gaps in child traffic safety

    For the second time, Swedish child safety pioneer Axkid is bringing together international experts from research, healthcare and industry for the Child and Safety Conference at World of Volvo in Gothenburg on June 11. The conference centers on how to strengthen child traffic safety globally – and why current safety standards are still far from sufficient.

  • Axkid releases 2025 Sustainability Report: stronger data, greater transparency and continued focus on responsible growth

    Axkid today publishes its 2025 Sustainability Report, outlining how the company continues to strengthen its sustainability work as the business grows internationally. The report highlights progress in product-level transparency, climate reporting, governance and supply chain follow-up, while also providing a more transparent view of remaining challenges and limitations.

  • A new standard in newborn safety: Axkid introduces Axkid Zero™

    Axkid today announces the launch of Zero™, a new infant car seat designed with one clear purpose: to take newborn anatomy seriously. In a market where infant car seats are often positioned as lifestyle accessories - chosen for convenience, aesthetics, or compatibility with stroller systems - Axkid is shifting the focus back to what matters most: how the seat actually protects the child.

  • Jon Olsson in exclusive design collaboration with Axkid Up™

    Axkid, the Swedish child car safety specialist and a leading name in car seats, announces an exclusive design collaboration with former ski star Jon Olsson. Together, they are launching a limited edition of Axkid Up™ – Axkid’s award-winning forward-facing car seat – in a specially designed version inspired by the interiors of sports cars.

  • Axkid launches Minikid Core – a rear-facing car seat that makes safety easy

    Axkid today announces the global launch of Minikid Core, a new rear-facing car seat designed to make everyday child safety simpler and more accessible. As the newest member of Axkid’s popular and award-winning Minikid platform, Minikid Core combines premium safety performance with an easier, more flexible user experience — from installation to daily use.

  • Swedish car seat brand Axkid launches in North America

    Axkid, the Swedish premium child safety brand known for its commitment to extended rear-facing travel, today announced its official launch in North America. The rollout begins in the United States, with Canada to follow.

    Axkid, the Swedish premium child safety brand, today announced its official launch in North America.

  • Axkid rated “Excellent” in ESG Transparency Award

    Axkid has been awarded an “Excellent” rating in the ESG Transparency Award, achieving a score of 87.04 percent. This recognition places Axkid among the leading companies in its industry for transparent and structured sustainability reporting.

  • Axkid UP achieves top results in ADAC 2025 child car seat test

    Axkid proudly announces that its latest forward-facing child car seat, Axkid UP, has achieved top results in the 2025 ADAC child car seat test, earning an overall rating of “Good” (2.0). The seat demonstrated outstanding performance across all key categories—safety, ergonomics, handling, and chemical testing—underlining Axkid’s continued leadership in child safety innovation.

  • Axkid AB acquires Påhoj AB – expanding its offer in child mobility with award-winning Swedish innovation

    Axkid AB, the Swedish company specializing in car seats and child safety in vehicles, has acquired Malmö-based Påhoj AB – known for its award-winning bike seat that transforms into a stroller. The acquisition is a strategic move that combines Swedish innovation with global reach, where Axkid’s established distribution network will give Påhoj the opportunity to grow internationally.

  • Axkid introduces Minikid 4 Max and Minikid 4 Pro– tested beyond standards

    Axkid, the Swedish leader in child car safety, is proud to introduce their next generation of Minikid™ car seats: Minikid 4 Max and Minikid 4 Pro. Tested beyond industry standards to ensure real-life safety. To offer the highest level of protection for the ones that need it the most.

  • Axkid partners with the Swedish Breast Cancer Association

    The Swedish car seat manufacturer Axkid joins the fight against breast cancer by entering a unique collaboration with the Swedish Breast Cancer Association during Pink October. With the launch of Blossom Rose, a new limited-edition colour for their popular rear-facing car seats, they aim to raise awareness of breast cancer and pay tribute to all the fighting mothers and fathers affected.

  • Axkid UP! Wins Prestigious Innovation Award at the Köln Kind + Jugend Messe

    Axkid is proud to announce that it has won the prestigious Innovation Award at the Köln Kind + Jugend Messe 2024 for its groundbreaking forward-facing car seat, Axkid UP!, which gives children the same level of car seat safety as adults. Additionally, Axkid UP! was recognized by the German Midwives Association.

  • Axkid Nominated for Outstanding Innovation in Child Safety

    Axkid's innovations are gaining international attention. At the Kind + Jugend 2024 trade fair, which will take place in Cologne in early September, the company is one of the finalists in the "Innovation Awards" category.

  • New Conference highlights Insufficient Child Safety Measures in Vehicles

    Sweden is frequently acknowledged as a leader in child safety within the automotive realm. Nevertheless, there remains considerable room for enhancement even within this esteemed reputation. The Axkid Child and Safety Conference brought together representatives from governmental bodies and corporate entities in Sweden and worldwide to address the critical issue of child safety in vehicles.

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