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  • The risks of turning children forward-facing too early – new research presented at international safety conference

    In 2021, not a single child under the age of 15 was killed in a passenger car on Swedish roads – a historic milestone in road safety. Yet new research and recent survey data suggest that awareness of child car safety recommendations is declining. Today, 15 percent of Swedish parents with young children are unfamiliar with current child car seat recommendations, three times more than 5 years ago.

  • Global experts gather in Sweden to address critical gaps in child traffic safety

    For the second time, Swedish child safety pioneer Axkid is bringing together international experts from research, healthcare and industry for the Child and Safety Conference at World of Volvo in Gothenburg on June 11. The conference centers on how to strengthen child traffic safety globally – and why current safety standards are still far from sufficient.

  • Axkid releases 2025 Sustainability Report: stronger data, greater transparency and continued focus on responsible growth

    Axkid today publishes its 2025 Sustainability Report, outlining how the company continues to strengthen its sustainability work as the business grows internationally. The report highlights progress in product-level transparency, climate reporting, governance and supply chain follow-up, while also providing a more transparent view of remaining challenges and limitations.

  • A new standard in newborn safety: Axkid introduces Axkid Zero™

    Axkid today announces the launch of Zero™, a new infant car seat designed with one clear purpose: to take newborn anatomy seriously. In a market where infant car seats are often positioned as lifestyle accessories - chosen for convenience, aesthetics, or compatibility with stroller systems - Axkid is shifting the focus back to what matters most: how the seat actually protects the child.

  • Jon Olsson in exclusive design collaboration with Axkid Up™

    Axkid, the Swedish child car safety specialist and a leading name in car seats, announces an exclusive design collaboration with former ski star Jon Olsson. Together, they are launching a limited edition of Axkid Up™ – Axkid’s award-winning forward-facing car seat – in a specially designed version inspired by the interiors of sports cars.

  • Axkid launches Minikid Core – a rear-facing car seat that makes safety easy

    Axkid today announces the global launch of Minikid Core, a new rear-facing car seat designed to make everyday child safety simpler and more accessible. As the newest member of Axkid’s popular and award-winning Minikid platform, Minikid Core combines premium safety performance with an easier, more flexible user experience — from installation to daily use.

  • Axkid UP achieves top results in ADAC 2025 child car seat test

    Axkid proudly announces that its latest forward-facing child car seat, Axkid UP, has achieved top results in the 2025 ADAC child car seat test, earning an overall rating of “Good” (2.0). The seat demonstrated outstanding performance across all key categories—safety, ergonomics, handling, and chemical testing—underlining Axkid’s continued leadership in child safety innovation.

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