Press release -
Jon Olsson in exclusive design collaboration with Axkid Up™
Axkid, the Swedish child car safety specialist and a leading name in car seats, announces an exclusive design collaboration with former ski star Jon Olsson. Together, they are launching a limited edition of Axkid Up™ – Axkid’s award-winning forward-facing car seat – in a specially designed version inspired by the interiors of sports cars.
Since its launch, Axkid Up™ has set a new benchmark for safety, adaptability and comfort for children between 100 and 150 cm. With its adjustable seat height and backrest, the seat offers a tailored fit that helps position the child correctly in the vehicle, allowing the car’s built-in safety systems to perform as intended. The model is now being introduced in a limited design edition, where safety innovation meets a more expressive and exclusive design identity.
The limited edition of Axkid Up™ has been developed in collaboration with Jon Olsson, former ski star and now entrepreneur and influencer, known for his strong passion for cars and design. This special edition features upholstery in an exclusive, suede-inspired premium textile with diamond-quilted stitching, drawing inspiration from the interiors of sports cars. The result is a car seat that combines Axkid’s high safety standards with a sophisticated and sporty design expression.
"Axkid Up™ is a car seat that was developed from the outset to raise the level of safety for older children in the car. With this limited edition, we wanted to add another dimension through design and material choices, without ever compromising on what matters most to us – child safety. Jon Olsson has given the seat a unique expression that we believe will appeal to a new audience for us, while building on everything that has made Axkid Up™ so appreciated," says Anton Wall, Vice President and Commercial Director at Axkid.
Jon Olsson quickly recognised a design potential in Axkid Up™ that he felt was missing from many other forward-facing car seats on the market. While many products in the category are often perceived as bulky and uninspiring, Axkid Up™ was designed from the beginning with a more considered aesthetic – slimmer, more modern and more visually refined. That became the natural starting point for the collaboration.
"I reached out to Axkid because I saw an opportunity in Axkid Up™ that I simply did not see in other forward-facing car seats. Many of them feel bulky and unexciting in their design, whereas Axkid Up™ already had a much more intentional design approach from the start. It is slim, stylish and modern. I wanted to build on that and create a version that is not only safe and functional, but also fits into cars where design and the overall interior experience really matter – including sportier and more exclusive interiors,” says Jon Olsson.
Axkid Up™ is designed for children aged 4 to 12 years and tested up to 50 kg, far exceeding standard requirements. With Axkid’s patented HeightControl™, the seat and backrest can be adjusted independently to ensure optimal belt positioning across the shoulders and hips. By reducing belt slack and improving the child’s seating position, the seat helps maximise the benefit of the vehicle’s integrated safety systems.
The limited edition Axkid Up x Jon Olsson will be sold exclusively on axkid.com and will be available in two exclusive versions: Sport Suede Carbon and Sport Suede Azure.
Product Facts – Axkid Up™
For children between 100–150 cm
Tested up to 50 kg
HeightControl™ – adjustable seat and backrest for optimal belt positioning
SnapGuard™ – removable side wings for added comfort and space
QuickFold™ – easy installation, storage and mobility
ErgoSupport™ – lumbar support for enhanced comfort
Installation with ISOFIX or the vehicle seat belt
Price: 749.00€ including accessories (footrest, bag and cup holder)
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Axkid is a leading innovator in car seats, dedicated to promoting rear-facing travel for increased safety. The company was founded in 2009, and with its Swedish heritage in safety, innovation, and design, Axkid is making roads safer today across Europe and parts of North America, Asia, Africa, Oceania, and South America. The products are sold through retailers and their own e-commerce platform. By educating on traffic safety and providing the best protection and comfort for young adventurers, they also offer peace of mind to parents around the world.
