Robert Etholén, Bjelin in Finland.
Robert Etholén, Bjelin in Finland.

Press release -

Bjelin expands with new sales recruitment in Finland

Flooring company Bjelin strengthens its offer for the Finnish market with Robert Etholén joining the sales team.

Bjelin, with production facilities and a logistics center in Viken, southern Sweden, is currently constructing the world’s largest wood flooring factory in Croatia. In parallel, the flooring company is growing its international sales organisation with Finland being one of the prioritized markets.

Prior to joining Bjelin, newly appointed Robert Etholén was employed by Lektar Oy/Knauf Insulation Oy as sales representative and product expert. Robert is highly skilled, has extensive experience of working with construction projects and will be an excellent addition to Bjelins Finnish operations.

“I have great expectations and look forward to working with Bjelins highly qualitative product line in the Finnish market. This is a unique opportunity for me to work with products that are entirely new to Finland. As soon as it becomes safe to travel, I hope to be able to visit the hypermodern production facility in Viken, Skåne and meet all of my new colleagues”, says Robert Etholén.

Bjelins documented successes are mainly built on innovative green flooring technology like the cured wooden floors. The flooring can withstand wear and tear and is equipped with the latest klick lock technology which makes the flooring both moisture resistant and easy to install. Bjelins entire product line will be available in building supply outlets throughout Finland. Bjelins innovative products and eco-friendly manufacturing methods have already drawn huge interest from the Finnish flooring market.

Bjelins expansion to Finland is part of the company’s international growth strategy with the aim to become the world’s largest and most sustainable flooring company.

Read more about Bjelins innovative flooring here www.bjelin.com

Topics

Bjelin is a part of a Swedish family owned company group based in Viken, in the south of Sweden, with state-of-the-art production facilities in the Croatian regions Bjelovar, Ogulin och Otok. The group has over 1000 employees and a turnaround of 1,3 billion SEK annually with sales in the entire European market. The founders of Bjelin invented the world’s first laminate flooring products during their time at Perstorp in the late 1970s. After founding Bjelin, they went on to introduce the innovative click flooring in the 1990s, now the company’s leading product line. The group’s R&D is carried out by Välinge Innovation AB, www.bjelin.com

Contacts

Ellinor Persson

Ellinor Persson

Press contact Head of Marketing +46 42 456 9496

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Ogulin 2 factory is under construction next to the parquet flooring factory Ogulin 1 in the city of Ogulin, Croatia.

Bjelin builds the world's largest wooden flooring factory

Woodura, a flooring technology developed by Välinge Innovation, has become a sales success and demand for Bjelin's cured wooden floors is growing. The company's owner, Pervanovo Invest AB, is therefore investing EUR 200 million in another state-of-the-art plant in Croatia, which will be the world's largest flooring factory.

Reinventing the flooring market

Bjelin is part of the Pervanovo Invest AB Group and develops and manufactures a wide range of flooring products, including traditional wooden floors and innovative floors from new materials. This development is in collaboration with sister company Välinge Innovation AB, best known as the inventor of the first mechanical floor locking system.

Production takes place in Bjelin’s state-of-the-art factories in Sweden and Croatia, where the company has access to high-quality FSC-certified wood. For generations, highly experienced employees have worked there to refine the well-known Slavonic oak into wine barrels – and now floors.

Bjelin
Apelvägen 2
263 62 Viken
Sweden
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