Press release -
Bjelin launches flooring range in Benelux via YEPP
Bjelin has released the popular Woodura Planks 3.0 in Benelux through Your Ecological Parquetry Partner (YEPP). Developed and manufactured in Europe, this hardened wood flooring is exceptionally durable due to being empowered by ground-breaking technologies.
Benelux, the economic union of Belgium, the Netherlands, and Luxembourg, is a new market for Bjelin. “We’re excited to launch our Scandinavian-designed, more sustainable wood flooring in Benelux through YEPP,” said David Sarcinella, Bjelin’s General Manager Western Europe. “With more than 50 years of experience in the wood sector, YEPP is the ideal partner for us.”
“Consumers are looking for a more ecologically responsible flooring that is hard-wearing, low-maintenance and more water-resistant,” said Hans Declercq, Sales & Marketing at YEPP. “A few years ago, I discovered the new revolutionary Woodura flooring, which meets all these demands and is, therefore, a game changer.”
Ideal for residential and commercial projects, these 100% real wood floors feature patented Woodura® technology, developed by Välinge Innovation, ensuring floors that are three times stronger than traditional wood floors, while more dent- and water-resistant. The technology also allows for ten times more product to be produced from each log, creating a more sustainable floor option.
Equipped with the leakproof 5G Dry® floor-locking system, these floors are also quick and easy to install while eliminating the need for glue, nails and sealants. Watertight joints prevent water from seeping through the seams and damaging the subfloor.
Bjelin looks forward to sharing more news as the company continues to grow its business.
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Bjelin is part of the Pervanovo Invest AB Group and develops and manufactures a wide range of flooring products, including traditional wooden floors and innovative floors from new materials. This development is in collaboration with sister company Välinge Innovation AB, best known as the inventor of the first mechanical floor locking system.
Production takes place in Bjelin’s state-of-the-art factories in Sweden and Croatia, where the company has access to high-quality FSC-certified wood. For generations, highly experienced employees have worked there to refine the well-known Slavonic oak into wine barrels – and now floors.
