Press release -
Bjelin showing latest hardened wood range in Greece
Bjelin will participate in The Architecture Show in Athens, Greece, on 8-9 December 2023, where the company will show its cutting-edge hardened wood flooring, complete with the latest colours and a full range of floor panel sizes.
The two-day event focuses on innovation and modern technology, so Bjelin’s high-tech flooring fits the bill. Hardened wood floors, featuring patented technology by Bjelin's sister company Välinge Innovation, are three times stronger than traditional wood flooring while more dent- and water-resistant.
“We’re thrilled to meet architects and designers at The Architecture Show,” said Ana-Marija Kasic, Sales Manager for Bjelin Croatia. “Our team will be showing our expanded, Scandinavian-designed hardened wood range to the Greek market, and we're excited to share the exceptionally durable and long-lasting qualities of this real wood floor.”
Due to the patented Woodura® surface technology, Bjelin’s hardened wood collection is not only super strong but also more sustainable, with ten times more flooring produced from one log. Boasting three popular surfaces, such as brushed, hard wax oil, and Bjelin’s toughest to date – pro matt lacquer – these floors are suitable for both residential and heavy traffic areas such as hotels, restaurants, offices and shops.
Installation is also a breeze with the incorporated 5G® Dry™, the leakproof installation system with watertight joints that prevent liquids from seeping through the seams and damaging the subfloor. With the combination of the surface technology, moisture-resistant Välinge wood core, and the floor locking solution, these floors can last for generations.
Meet the Bjelin team in Hall 4, booth G6.
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Bjelin is part of the Pervanovo Invest AB Group and develops and manufactures a wide range of flooring products, including traditional wooden floors and innovative floors from new materials. This development is in collaboration with sister company Välinge Innovation AB, best known as the inventor of the first mechanical floor locking system.
Production takes place in Bjelin’s state-of-the-art factories in Sweden and Croatia, where the company has access to high-quality FSC-certified wood. For generations, highly experienced employees have worked there to refine the well-known Slavonic oak into wine barrels – and now floors.
