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Bjelin supports Ukraine

Press release -

Bjelin supports Ukraine

Bjelin condemns the unprovoked Russian aggressions, a mockery of international law and a direct attack on democratic values.

Russia's unprovoked war against Ukraine has created a humanitarian crisis. Putin bears full responsibility for the loss of tens of thousands of lives and the many more injured and homeless.

- Bjelin and the rest of the group fully support the sanctions imposed by Sweden, the EU, and other allied countries against Putin's Russia. Therefore, with immediate effect, all sales to Russia and Belarus will be terminated. The Group is still investigating how the various companies can effectively assist in this situation. In addition, Ukraine and its people need all the help they can get, both financially and for their defence. - says Darko Pervan CEO Pervanovo Invest AB, Bjelin's owner company.

As a first step in financially supporting Ukraine, Bjelin has donated to the Red Cross and to the UNHCR, which supports people on the run. In addition, Bjelin will also donate some of the proceeds from online sales to help Ukraine.

Many Swedish companies have shown their support for Ukraine, sent their aid and condemned Russia's actions. Bjelin would like to see more companies in business Sweden choose to follow this line and that the trend of increased support for Ukraine continues. This affects us all.



Bjelin is part of the Swedish family-owned Pervanovo company group based in Viken, in the south of Sweden, with state-of-the-art production facilities in Croatia. The group has 2200 employees with a yearly turnover of close to 2 billion SEK. The founders of Bjelin invented the world’s first laminate flooring products during their time at Perstorp in the late 1970s before introducing the innovative click flooring in the 1990s, now the company group's leading product line. Bjelin's global sales organization are currently marketing their latest green flooring innovation, Hardened Wood, a technology for creating durable and eco-friendly flooring. Hardened Wood made by Woodura® technology is patented by the group’s R&D company Välinge Innovation AB,


Ellinor Persson

Ellinor Persson

Press contact Head of Marketing +46 42 456 9496

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Reinventing the flooring market

Bjelin is part of the Pervanovo Invest AB Group and develops and manufactures a wide product range of both traditional wooden floors and innovative floors from new materials. The development is performed in collaboration with the sister company Välinge Innovation AB, best known as the inventors of the click floor.

The production takes place in our state-of-the-art factories in Sweden and in northern Croatia, where we have access to high-quality FSC-certified wood and highly experienced employees who, for generations, have worked to refine the well-known Slavonic oak into wine barrels and today into floors.