Stunning Bjelin products at CDW in May!

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Stunning Bjelin products at CDW in May!

Bjelin will participate in the UK’s leading design festival, Clerkenwell Design Week, on the 23rd-25th of May 2023 where they will show several new flooring products featuring Välinge Innovation technologies.

The world’s leading design brands come together during CDW to showcase thousands of cutting-edge products. Bjelin will display Scandinavian-designed hardened wood floors that are three times stronger than traditional wood floors due to the patented Woodura®technology. Utilising this technology, ten times more flooring can be produced from the same amount of timber, creating a more sustainable process.

“Bjelin is excited to meet with creative businesses and architects at CDW,” said Simon Darbyshire, General Manager of UK & Ireland at Bjelin. “We will demonstrate the innovative technologies incorporated into our Bjelin floors and display our latest flooring range, with fresh designs and formats.”

Bjelin’s harden wood floors are easy and quick to install with the ground-breaking floor locking technology, 5G® Dry™. Developed in-house by Bjelin’s sister company Välinge Innovation, this leakproof installation system has watertight joints that prevent liquids from seeping through the seams and damaging the sub-floor.

The wall-friendly product, 5G® Climb™, will also be shown. Using simple but innovative 5G Climb clips, it’s possible to make the floor climb up the wall, ensuring a perfect match between wall and floor.

Meet Bjelin in the Project Pavilion, stand PC9.

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Bjelin is part of the Swedish family-owned Pervanovo company group based in Viken, in the south of Sweden, with state-of-the-art production facilities in Croatia. The group has 2200 employees with a yearly turnover of close to 2 billion SEK. The founders of Bjelin invented the world’s first laminate flooring products during their time at Perstorp in the late 1970s before introducing the innovative click flooring in the 1990s, now the company group's leading product line. Bjelin's global sales organization are currently marketing their latest green flooring innovation, Hardened Wood, a technology for creating durable and eco-friendly flooring. Hardened Wood made by Woodura® technology is patented by the group’s R&D company Välinge Innovation AB, www.bjelin.com

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Ellinor Persson

Ellinor Persson

Press contact Head of Marketing +46 42 456 9496

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Related content

New Bjelin flooring products

New Bjelin flooring products

Bjelin has launched a new range of hardened wood floors – with updated and improved colours, formats and technologies. The company has entered an exciting phase of growth and has expanded into new markets with more products to be launched throughout the year.

Reinventing the flooring market

Bjelin is part of the Pervanovo Invest AB Group and develops and manufactures a wide range of flooring products, including traditional wooden floors and innovative floors from new materials. This development is in collaboration with sister company Välinge Innovation AB, best known as the inventor of the first mechanical floor locking system.

Production takes place in Bjelin’s state-of-the-art factories in Sweden and Croatia, where the company has access to high-quality FSC-certified wood. For generations, highly experienced employees have worked there to refine the well-known Slavonic oak into wine barrels – and now floors.

Bjelin
Apelvägen 2
263 62 Viken
Sweden
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