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Cured Ash flooring - Bjelin Stockholm Design Week 2021 #TheFloorIsYours
Cured Ash flooring - Bjelin Stockholm Design Week 2021 #TheFloorIsYours

Press release -

This year’s flooring innovation at Stockholm Design Week 2021 - wide planks in light cured ash from Bjelin

Bjelin’s ash wooden floors are the latest addition to the collection of cured wood. The wood surface is pressed under high temperature in order to become durable. The matte lacquer protects the wooden surface against stains, making the floor virtually maintenance free while upholding the warm feeling of a wooden floor.

"Our cured wooden floors have fast become a bestseller, says Johan Larsson, sales- and marketing director at Bjelin. Our latest innovation, cured flooring is as groundbreaking as the three-layer parquet was when introduced in the 1940s. We can see a similar shift now with our new category of affordable and sustainable cured wooden floors."

Bjelin’s cured wooden floors are durable and meet the highest quality- and environmental standards. With the new technology, more flooring surface is produced from each tree. The fully automated manufacturing process is resource-efficient and any leftover wood waste is ground to a powder used to produce new flooring. Bjelin also always employs the latest klick flooring technology without using any adhesives.

The cured wood technology is developed by Bjelin’s sister company Välinge Innovation and the floors are produced in a state of the art facility in Viken, a small community in southern Sweden.

In order to meet the increased demand of cured wooden floors, Bjelin is now constructing another flooring factory in Ogulin in Croatia. The Ogulin 2 plant will be the world’s largest flooring factory when it opens in 2027.



Bjelin is a part of a Swedish family owned company group based in Viken, in the south of Sweden, with state-of-the-art production facilities in the Croatian regions Bjelovar, Ogulin och Otok. The group has over 1000 employees and a turnaround of 1,3 billion SEK annually with sales in the entire European market. The founders of Bjelin invented the world’s first laminate flooring products during their time at Perstorp in the late 1970s. After founding Bjelin, they went on to introduce the innovative click flooring in the 1990s, now the company’s leading product line. The group’s R&D is carried out by Välinge Innovation AB,


Tomas Klinta

Tomas Klinta

Press contact Art/Creative Director

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Reinventing the flooring market

Bjelin is part of the Pervanovo Invest AB Group and develops and manufactures a wide product range of both traditional wooden floors and innovative floors from new materials. The development is performed in collaboration with the sister company Välinge Innovation AB, best known as the inventors of the click floor.

The production takes place in our state-of-the-art factories in Sweden and in northern Croatia, where we have access to high-quality FSC-certified wood and highly experienced employees who, for generations, have worked to refine the well-known Slavonic oak into wine barrels and today into floors.